Events & Launches


Mercedes-Benz Malaysia presents the future of electric mobility with three new models from the Mercedes-EQ family.

22 July 2022

KUALA LUMPUR. Mercedes-Benz Malaysia further cements its position to Lead in Electric with the continuation of its product offensive strategy. With the introduction of three new models added to the progressive luxury electric vehicles from the Mercedes-EQ sub-brand, the company commits to pave the way for an electric future in Malaysia, in line with its global direction to go all-electric by the end of the decade, where market conditions allow.

Events & Launches


Mercedes-Benz Malaysia presents the future of electric mobility with three new models from the Mercedes-EQ family.

22 July 2022

KUALA LUMPUR. Mercedes-Benz Malaysia further cements its position to Lead in Electric with the continuation of its product offensive strategy. With the introduction of three new models added to the progressive luxury electric vehicles from the Mercedes-EQ sub-brand, the company commits to pave the way for an electric future in Malaysia, in line with its global direction to go all-electric by the end of the decade, where market conditions allow.

(From L-R): Michael Jopp, Vice President of Sales and Marketing at Mercedes-Benz Malaysia and Sagree Sardien, CEO & President of Mercedes-Benz Malaysia with the all-new additions to the Mercedes-EQ family.
  • Mercedes-EQ is redefining every vehicles segments with three new models added to its luxury electric vehicle portfolio.
 
  • The EQS is the first all-electric luxury sedan from Mercedes-EQ to be based on the modular architecture for the luxury electric vehicle segment, fusing luxury, technology, design, functionality and connectivity, designed to delight both drivers and passengers. Available as a sole variant, the EQS 450+ is rated at 245 kW (WLTP combined electrical consumption: 19.8 – 15.7 kWh/100km; CO2 emissions: 0 g/km) with a WLTP range of up to 782km. The EQS features a host of other luxurious features including the highly-anticipated MBUX Hyperscreen, rear axle steering and Burmester 3D Surround Sound System.
 
  • The EQB 350 4MATIC is the brand’s all-electric compact SUV with up to seven seats, offering space for many family configurations and practicality. It interprets Mercedes-EQ’s progressive luxury in an edgy and particularly a characterful way.
 
  • As the pioneer of the brand’s electric vehicle generation, The EQC 400 4MATIC is not just a vehicle with electric drive. It combines all the attributes of the brand with quality, safety and comfort with avant-garde and distinct aesthetics.

 

Sagree Sardien, President and CEO, Mercedes-Benz Malaysia said, “Mercedes-Benz Malaysia maintains its momentum towards a sustainable future with the launch of the new additions to the Mercedes-EQ family. Our electric initiative is in full swing. We are committed to “Lead in Electric” with a holistic well-rounded approach towards a sustainable tomorrow in Malaysia.”

 

Michael Jopp, Vice President, Sales and Marketing, Mercedes-Benz Malaysia said, “The electric vehicles offerings from the Mercedes-EQ family defines the future of luxury vehicles in Malaysia. The EQS is the first all-electric luxury sedan from Mercedes-EQ. With our EQS, we have created a completely new, future generation of luxury cars. The EQS is also the first model to be based on the modular architecture for luxury and executive-class electric vehicles. With it, together comes the EQB and EQC, offering an exciting option to complement every lifestyle of our customers.”

Front of the EQS 450+
Interior of the EQS 450+ featuring the MBUX Hyper Screen
Rear of the EQS 450+

The EQS: the first electric vehicle in the luxury class

 

The EQS is the first all-electric luxury saloon from Mercedes-EQ. With it, Mercedes-EQ is redefining this vehicle segment.

 

Innovative aesthetics in unmistakable purpose design: The exterior design

 

The EQS is also the first model to be based on the modular architecture for luxury and executive-class electric vehicles. The innovative and holistic design is based on a new vehicle architecture. It differs from vehicles with internal combustion engines at first glance: highest demands on function and aerodynamics are combined with innovative aesthetics in the unmistakable purpose design. Sensual Purity is reflected in generously modelled surfaces, reduced joints and seamless transitions (seamless design).

 

The sporty, low and slim front of the EQS forms a coupé-like silhouette with a bow (one bow) stretched tightly over the greenhouse. The A-pillar, which has been moved far forward, and the C-pillar at the rear generate space for a generous passenger compartment. Unique in this segment is the cab-forward design: the overhangs and the front-end assembly are short, the rear is smoothly rounded.

 

With a lot of meticulous detail work and on the basis of the purpose design, the aerodynamicists in close cooperation with the designers were able to achieve a new Cd benchmark of 0.20. This makes the EQS the most aerodynamic production car in the world. The operating range particularly benefits from this. It is also among the best in terms of quiet running. The very low wind noise level contributes significantly to this.

 

The all new EQS 450+ comes equipped with the AMG line exterior and body styling and features a 53.3 cm (21-inch) AMG multi-spoke light-alloy wheels. The radiator grille marks a bold claim with the Mercedes-Benz pattern along with the panoramic sunroof making this luxury electric sedan stand out from the rest. The EQS 450+ is furnished with the DIGITAL LIGHT package featuring the Digital Lighting itself, continuous reflector strips on the front, and Adaptive Highbeam Assist Plus.

 

For ultimate comfort and tranquility

 

Electric Art interior allows you to experience progressive luxury with all the senses. This includes Ambient lighting as a standard, allowing drivers to showcase the interior according to your personal preferences or current mood. The 64 colours of the ambient lighting create exciting colour schemes, and paired with the Active Ambient lighting allows passengers to experience a technological leap visually as it links aesthetics with innovative driver information and extended functions. Wraparound light strips and trim elements amalgamate to form an additional lighting level. This also supports driving assistance systems visually, thus emphasising the intelligence of the vehicle.

 

With Comfort Seats, the EQS 450+ adds velour floor mats and a roof liner in black fabric and blending comfort with technology, the Multifunction steering wheel wrapped in nappa leather with galvanised steering-wheel gearshift paddles in silver chrome. The electric luxury sedan is finessed in an Anthracite line structure lime wood trim, and an anthracite open-pored line structure line wood centre console.

 

The EQS 450+ will feature upholstery in Nappa leather black along with power front seats with memory function. The KEYLESS-GO Comfort Package will also be included featuring the HANDS-FREE ACCESS. The luxury electric sedan will also include a rear MBUX tablet and a wireless charging system for mobile devices in the rear. THRMOTRONIC automatic climate control, EASY-PACK tailgate and load compartment cover will be included.

 

Adding on to the comfort is the Acoustic Comfort package and the adaptive rear compartment lighting with the interior Light package. Pull-out sun visors and an illuminated door sill panels with the Mercedes-Benz lettering adds to the elegance of the vehicle featuring heat-insulating, noise-insulating and infrared-reflecting laminated glass. For further convenience the EQS 450+ will include the USB Package Plus, a wireless charging system for mobile devices and a stowage compartment beneath the centre console.

 

Powerful cell chemistry meets intelligent software

 

The EQS marks the launch of a new generation of batteries with significantly higher energy density. It has a usable energy content of around 107.8 kWh. The innovative battery management software, developed in-house, allows updates over the air (OTA). In this way, the energy management system remains up to date throughout the life cycle. In terms of the cell chemistry, the cobalt content of the cathodes has been reduced to ten percent.

 

With ranges up to 782 kilometres (WLTP), the drive of the EQS also meets every expectation of a progressive saloon in the S-Class segment.

 

In terms of recuperation, too, the EQS is excellent: of the maximum deceleration in the DAuto recuperation program of 5 m/s², up to 3 m/s² is achieved by recuperation (2 m/s² by the service brakes). This allows deceleration to a standstill without using the brake pedal, while at the same time the range benefits from this recuperation strategy and the high recuperation power (up to 290 kW). Deceleration is also applied to detected vehicles ahead until they come to a standstill, for example at traffic lights. Intelligent recuperation is situation-optimised with the aid of ECO Assist and acts with foresight, taking into account traffic conditions or topography, among other things. The driver can additionally set three recuperation levels and the gliding function via shift paddles on the steering wheel.

 

The EQS 450+ allows the alternating current charging system supporting up to 11 kW and drect current charging system supporting up to 200 kW. As a standard a charging cable will be given for wall box or public charging stations, measuring at five meters. The EQS 450+ for the first-time, features rear-axle steering for manoeuvring made easier, the AIRMATIC package, and adding to the technological advancements, suspensions with adaptive damping system.

 

The luxury electric sedan will also include DYNAMIC SELECT and the Pedestrian protection bringing the car to a halt when sensors pick up pedestrian movement in its path. Safety does not only include the car and driver but also the safety of pedestrians. Since there is no engine sound to alert a pedestrian of your presence, the car is fitted with an Acoustic presence indicator so that your electric vehicle does not pose a danger to pedestrians and bike riders when driving virtually silently. The acoustic presence indicator generates specific Mercedes-Benz sounds outside of the vehicle up to a speed of approx. 30 km/h. As part of this it differentiates between driving forwards and reversing.

 

As an exceptionally intelligent vehicle, the EQS has up to 350 sensors, depending on the equipment. These record distances, speeds and accelerations, lighting conditions, precipitation and temperatures, seat occupancy as well as the driver's blink of an eye or the passengers' speech. This wealth of information is processed by control units that, controlled by algorithms, make decisions at lightning speed. So they are the brain, so to speak. The new EQS can expand its capabilities based on new experiences, because it is highly capable of learning thanks to artificial intelligence (AI).

 

Intelligent support while driving

 

At Mercedes-Benz, safety has always been at the forefront of everything we do. The EQS 450+ comes with the Driving Assistance Plus Package including Active Distance Assist DISTRONIC, Active Lane Keeping Assist, Active Steering Assist, Evasive manoeuvre support, PRE-SAFE® impulse side and Rear sensors for the lane departure assistant.

 

For even greater assistance, the EQS 450+ will have the URBAN GUARD vehicle protection featuring an Anti-theft alarm system, and an Interior monitoring system accessible through the Mercedes me app. The Parking Package includes a 360-degree camera ad brings with it the Active Parking Assist with the vehicle also including the Mirror package for the Interior mirror and driver's exterior mirror to automatically dim, Electrically folding exterior mirrors and of course Ambient lighting with projection of the Mercedes-Benz brand logo.

 

The EQS 450+ will have the standard Tyre pressure monitoring system, TIREFIT along with Window airbags and Knee airbags for a higher safety standard. The vehicle also includes the PRE-SAFE® system, beltbag and the Mercedes-Benz emergency call system.

 

Extensive personalisation and exceptionally intelligent

 

Our biggest advancement in visual technology is exemplified here with the debut of the MBUX Hyperscreen. Featuring a fingerprint scanner, the MBUX multimedia system and an OLED front passenger display, the MBUX Hyperscreen is one of the main highlights in the EQS 450+. The MBUX Hyperscreen is surrounded by a continuous plastic front frame. Its visible part is painted in an elaborate three-layer process in "Silver Shadow". This coating system achieves a particularly high-quality surface impression due to extremely thin intermediate layers. The integrated ambient lighting installed in the lower part of the MBUX Hyperscreen makes the display unit appear to float on the instrument panel.

 

The passenger also has its own display and operating area, which makes travel more pleasant and entertaining. With up to seven profiles, it is possible to customize the content. However, the entertainment functions of the passenger display are only available during the journey within the framework of the country-specific legal regulations. If the passenger seat is not occupied, the screen becomes a digital decorative part. In this case, animated stars, i.e. the Mercedes-Benz Pattern, are displayed.

 

For a particularly brilliant image, OLED technology is used in central and passenger displays. This is where the individual image points are self-luminous; non-controlled image pixels remain switched off, which means that they appear deep black. The active OLED pixels, on the other hand, radiate with high color brilliance, resulting in high contrast values, regardless of the angle of view and the lighting conditions.

 

This electrifying display appearance goes hand in hand with emotionally appealing visualisation. All the graphics are styled in a new blue/orange colour scheme throughout. The classic cockpit display with two circular instruments has been reinterpreted with a digital laser sword in a glass lens.

 

Thanks to its clear screen design with anchor points, the MBUX Hyperscreen is intuitive and easy to operate. An example of this is the display style EV mode. Important functions of the electric drive such as boost or recuperation are visualized in a new way, with a spatially moving clasp, and thus made tangible. A lens-shaped object moves between these clamps. It follows gravity and thus depicts the G-Force forces impressively and emotionally.

 

The EQS 450+ is more than just a car, it is your personal assistant with the MBUX Interior Assistant both in the front and rear and the MBUX Navigation Premium allowing extended MBUX functions. The EQS 450+ also includes the MBUX augmented reality for navigation, MBUX High-End Rear Seat Entertainment System, 2 wireless headsets, Pre-installation for Remote and Navigation Services, Smartphone Integration with Apple CarPlay and Android Auto.

 

The all-round sound experience in the EQS also makes the paradigm shift from a conventional to an electric car audible. A variety of soundscapes allows for an individual acoustic set-up. In combination with the Burmester® 3D surround sound system, the EQS features the two soundscapes Silver Waves and Vivid Flux. As Sound Experiences they can be selected or switched off on the central display. Another soundscape can be unlocked using over-the-air technology. The interactive driving sound, which is reproduced via the sound system's speakers in the interior, also moves within the respective sound world.

 

Further reducing the carbon footprint with green power

 

As part of its "Ambition 2039" initiative, Mercedes-Benz is working on offering a carbon-neutral new car fleet within 20 years from now. The company aims to go all electric by the end of the decade where market conditions allow. In many areas, Mercedes is already thinking about tomorrow today: the new EQS is designed to be correspondingly sustainable. The vehicles are produced in a carbon-neutral manner, and resource-saving materials such as carpets made from recycled yarn are used. This is because Mercedes-Benz considers the entire value chain, from development and the supplier network to its own production. Mercedes-Benz AG has had its climate protection targets confirmed by the Science Based Targets Initiative (SBTI).

 

The Mercedes-EQS at a glance:

 

Model

EQS 450+

Rated Output

245 kW [333 hp]

Rated Torque

565 Nm

Acceleration 0-100 km/h

6.2 sec

Top speed

210 km/h

HV battery - usable energy content

107.8 kWh

Electr. Range (WLTP)

631 – 782 km

Electr. Consumption (WLTP)

19.8 – 15.7 kWh/100km

AC charging time 10%-100% SOC (11kW)

10 hrs

DC charging time 10%-80% SOC (200kW)

31 min

Kerb weight/payload

2.480 kg/465 kg

Recommended Retail Price* with 10% Sales Tax

RM698,888

 

*On the road without Insurance

Front side view of the EQB 350 4MATIC at the launch event
Interior of the EQB 350 4MATIC
Rear side view of the EQB 350 4MATIC

The EQB 350 4MATIC

 

The EQB 350 4MATIC is the first luxury electric vehicle available as a seven-seater. It therefore offers space for many family constellations and the most diverse transport needs. This gives it an exceptional position among compact electric cars. The two seats in the third row can be used by people up to 1.65 metres tall, and child seats can also be fitted there.

 

Compact on the outside, spacious on the inside

 

The EQB 350 4MATIC offers a generous amount of space and a maximum boot capacity of 1710 litres thanks to having the long wheelbase of the GLB (2829 millimetres). The backrests of the seats in the second row can be adjusted in several stages as standard, and this row features fore/aft adjustment.

 

The EQB 350 4MATIC also features Electric Art and is complemented further with 48.3 cm (19-inch) 5-spoke light-alloy wheels. The vehicle also includes Polished aluminium roof rails, LED High Performance headlamps, Surround lighting with projection of brand logo, and the Vehicle key set (one key in rosé gold) and the standard Windscreen wipers with rain sensors.

 

The compact class becomes increasingly electric

 

After the EQA, the EQB 350 4MATIC is already the second all-electric compact car from Mercedes-EQ. At the same time, it will be introduced with the Alternating current charging system (AC charging) up to 11 kW and a Direct current charging system (DC charging) up to 100 kW. The EQB 350 4MATIC will also include a charging cable for wallbox and public charging station at 5 m, and will also have Acoustic ambient protection. The vehicle is further complemented with Comfort suspension and DYNAMIC SELECT.

 

Customers have the comfort

 

The EQB 350 4MATIC is wrapped in ARTICO man-made leather - Cupertino fabric, in a two-tone rosé gold and titanium grey pearl. The vehicle also brings with it the KEYLESS-GO Comfort package, KEYLESS-GO, HANDS-FREE ACCESS and a Spiral-look trim elements, backlit with a Multifunction sports steering wheel in nappa leather. Adding to this is the Galvanised steering-wheel gearshift paddles and THERMOTRONIC automatic climate control. The EQB 350 4MATIC as a standard includes ambient lighting, EASY-PACK tailgate and Velour floor mats with the Roof liner in black fabric and a Sun visor with illuminated vanity mirror, Rear armrests and a Double cup holder.

 

The EQB 350 4MATIC includes a Stowage compartment in the centre console with a retractable cover, a Load Compartment package, Luggage net on driver`s and front passenger backrests, Wireless charging system for mobile devices in the front and adding to the elegance, Door sills with EQB lettering, illuminated and with exchangeable cover, Folding rear-seat backrests and a 12 V socket in load area.

 

Electro design aesthetics

 

The EQB 350 4MATIC interprets Mercedes-EQ's Progressive Luxury in an edgy and particularly characterful way. It features the characteristic Mercedes-EQ black panel grille with central star. A further distinctive design feature of the all-electric world of Mercedes-EQ vehicles is the continuous light strip at the front and rear.

 

Navigation with Electric Intelligence

 

The standard Navigation with Electric Intelligence contributes to the effortless handling of the EQB 350 4MATIC in everyday life. It calculates the fastest route to the destination, taking into account maximum charging power and the duration of possible charging stops. In addition, the Navigation with Electric Intelligence ensures that the high-voltage battery is brought to an optimal charging temperature before a planned charging stop, if required.

 

The Mercedes-EQB at a glance:

 

Model

Mercedes-EQB 350 4MATIC

Rated Output

215 kW [292 hp]

Rated Torque

520 Nm

Acceleration 0-100 km/h

6.2 sec

Top speed

160 km/h

HV battery - usable energy content

66.5 kWh

Electr. Range (WLTP)

388 - 423 km

Electrical consumption (WLTP)

19.7 – 18.1 kWh/100km

AC charging time 10%-100% SOC (11kW)

6hrs 15mins

DC charging time 10%-80% SOC (100kW)

32 min

Kerb weight/payload

2.175 kg/405 kg

Recommended Retail Price* with 10% Sales Tax

Estimated at RM330,000

 

*On the road without Insurance

Front side view of the EQC 400 4MATIC at the launch event
Interior of the EQC 400 4MATIC
Rear of the EQC 400 4MATIC

The EQC 400 4MATIC

 

The EQC 400 4MATIC is the pioneer of the brand’s electric vehicle generation. It is not just a vehicle with electric drive, it combines hallmark attributes of the brand such as quality, safety and comfort. Its progressive design, unique driving comfort and an operating range absolutely suitable for day-to-day needs.

 

The dynamic exterior design clearly puts the focus on the powerful electric powertrain. The all new EQC 400 4MATIC features the AMG Line exterior and AMG bodystyling, further finessed with a 50.8 cm (20-inch) AMG multi-spoke light-alloy wheels, aluminium-look running boards with rubber studs, MULTIBEAM LED headlights, and Windscreen wipers with rain sensors.

 

Best in class comfort and interior design

 

Adding to the AMG theme, is the AMG Line interior with DIRECT SELECT shift paddles. The EQC 400 4MATIC includes the Interior Light package, and an Aluminium-look trim with the Multifunction sports steering wheel in nappa leather and the Dashboard in man-made nappa leather look with the upholstery in leather black. Adding to the comfort, the EQC 400 4MATIC comes with Heat and noise-insulating acoustic glass, electrically adjustable front seats with memory function and a 4-way lumbar support. It also includes the KEYLESS-GO Comfort package, featuring KEYLESS-GO, HANDS-FREE ACCESS and EASY-PACK tailgate. Coupled with the KEYLESS GO starting function and EASY-PACK load compartment cover.

 

The EQC 400 4MATIC as a standard includes the THERMOTRONIC automatic climate control, Ambient lighting, AMG floor mats, the Roof liner in black fabric, Roller sunblinds in left and right rear doors, Wireless charging system for mobile devices in the front and with the elegant touch of the Door sills with EQC-specific lettering, illuminated and with exchangeable cover. The vehicle also includes a Stowage Space package, Twin USB charging ports in the rear (Type C) and a 12 V socket on the left of the luggage compartment.

 

Technology & Charging

 

The EQC’s high-voltage lithium-ion battery is the central energy storage unit for the electric powertrain. Its high power density provides a usable energy content of approx.. 80kWh (WLTP) at a weight of 655kg. This is made possible by a modular system design with two modules of 48 cells and four modules of 72 cells, allowing the battery to be installed in the vehicle floor for a favourable centre of gravity.

 

The all new EQC 400 4MATIC features an alternating current charging system (AC charging) up to 11 kW and a direct current charging system (DC charging) up to 110 kW. For further ease, it will also include a charging cable for wallbox and public charging stations measuring at 5 m, straight. Additionally in the vehicle’s technology, Acoustic ambient protection is also included as a standard and DYNAMIC SELECT.

 

Safety & Assistance

 

The EQC 400 4MATIC cares for the safety of its passengers featuring the Driving Assistance package which includes the Active Distance Assist DISTRONIC, PRE-SAFE® system, Active Steering Assist and perfect for Malaysia. The vehicle also comes equipped with Adaptive Highbeam Assist Plus and URBAN GUARD vehicle protection which features an Anti-theft alarm system and an Interior monitoring system from the driver’s Mercedes me app.

 

Also included is the Parking Package with 360-degree camera that includes a 360° camera and Active Parking Assist with PARKTRONIC. For further ease, the Mirror package is also included with automatically dimming exterior mirror on the driver’s side and the rear-view mirror, and also features electrically folding outside mirrors and Surround lighting in the exterior mirror. For further safety the EQC 400 4MATIC as a standard includes a Tyre pressure monitoring system, TIREFIT, Knee airbags and the Mercedes-Benz emergency call system.

 

Multimedia

 

The multimedia elements in the EQC 400 4MATIC makes great strides with the latest MBUX multimedia system, Head-up Display and MBUX Interior Assistant. The vehicle is surrounded with the Burmester® surround sound system and a Preinstallation for Navigation Services and Hard-disc navigation. For greater ease, the vehicle is equipped with Preinstallation for Remote and Navigation Services, Preinstallation for Live Traffic Information and the standard Smartphone Integration featuring Apple CarPlay and Android Auto.

 

The Mercedes-EQC at a glance:

 

Model

Mercedes-EQC 400

Rated Output

300 kW [408 hp]

Rated Torque

760 Nm

Acceleration 0-100 km/h

5.1 sec

Top speed

180 km/h

HV battery - usable energy content

80.0 kWh

Electric Range (WLTP)

373 - 437 km

Electrical consumption (WLTP)

25.0-21.3 kWh/100 km

AC charging time 10%-100% SOC (11kW)

7 hr 30 minutes

DC charging time 10%-80% SOC (110kW)

40 min

Kerb weight/payload

2.495 kg/445 kg

Recommended Retail Price* with 10% Sales Tax

Estimated RM 390,000

 

*On the road without Insurance

 

Step Up Agility Financing Plan by Mercedes-Benz Financial

 

The Step Up Agility Financing Plan is designed with your ultimate driving needs in mind. Enjoy your new Mercedes-Benz while we ensure you are being taken care of with unrivalled benefits such as lower monthly instalment, flexible end of agreement options, MobilityPlus* programme and most importantly, we guarantee the future value of your car no matter what happens.

 

Perfectly tailored for individual who seeks performance, value, unrivalled benefits and peace of mind at the wheel. The Step Up Agility Financing Plan starts from RM4,888** per month for the Mercedes-Benz EQS450+.

 

For more details drop us a note here http://mb4.me/StepUpAgility or speak to a Finance and Insurance Executive at your nearest Mercedes-Benz Autohaus.

 

* A guaranteed temporary Mercedes-Benz replacement car when yours is sent for service and maintenance or warranty claims, for 48 hours or more.

 

**Monthly instalment above is calculated based on a 5 years tenure and downpayment of approximately 10%.

 

Terms and conditions apply.