“Defining Class since 1886” – Mercedes-Benz at IAA Mobility 2023

MUNICH/STUTTGART - Mercedes-Benz Group AG CEO Ola Källenius unveiled the forerunner to a whole new model family today at the Mercedes-Benz Pavilion on Apothekenhof at the Munich Residence in the centre of the city. In the age of electric and digital innovation, this concept car defines the company’s vision to elevate the vehicle portfolio at the gateway to the brand. Based on the new Mercedes-Benz Modular Architecture (MMA), it makes its mark through long-range efficiency, pioneering innovation, a beautiful and extraordinary aesthetic, sustainable materials and an entirely new operating system, MB.OS.

4 September 2023

“With the Concept CLA-Class as a predecessor and the four upcoming MMA vehicles, we are elevating every aspect of what customers can expect from Mercedes-Benz in this segment. With a range of more than 750 kilometres (466 miles) (WLTP), the Concept CLA Class could easily take you from Munich to Hamburg on a single charge. MB.OS will create a fundamentally enhanced customer experience from driving assistance and navigation to charging and on-board entertainment. And we’re also exploring what’s possible in terms of sustainability with this vehicle. Across the entire MMA fleet, we will reduce CO2 emissions in our value chain by more than 40 percent compared to the previous architecture.”

Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG

The Concept CLA Class was revealed at a special Pre-Night event at the Mercedes-Benz Pavilion, complete with an appearance by tennis legend Roger Federer, a kinetic light show and a live music performance from French pianist Sofiane Pamart.

Concept CLA Class – elevating the electric experience to a new level
The Concept CLA Class is the forerunner of the first model family designed on the all-new Mercedes-Benz Modular Architecture (MMA). Using an advanced, next-generation and in-house-developed electric drive unit, the Concept CLA Class is capable of more than 750 kilometres (466 miles) (WLTP)1 on a single charge. This represents a remarkable energy consumption of around 12 kWh/100 kilometres (5.2 mi/kWh). This makes the hypermiler the “one-litre car” for the electric age. From a sustainability standpoint, the MMA platform represents the first family of vehicles designed from the very start to the principles set out in Mercedes Benz's Ambition 2039. More information on the Concept CLA Class. More about Sustainability.

“The technology that provides the foundation for the Concept CLA Class represents an entirely new approach for Mercedes-Benz and incorporates many learnings from our groundbreaking VISION EQXX technology programme. I am certain that our MMA platform will enable us to offer our customers in this market segment a class-defining combination of performance, sustainability, safety and comfort paired with an outstanding digital experience.” said Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer

Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG presenting the Concept CLA Class at IAA 2023