Skip to Content

Luxury Design

We create luxury anew again and again. Then, now and for the future.

The aim of our design philosophy is to create clear forms and sensual surfaces that stage high-tech and at the same time arouse emotions. In this way, we not only create "the world's most desirable cars", we also develop the design-strategic foundations for the luxurious identity of Mercedes-Benz and its sub-brands and translate them into a concrete aesthetic. This is how we create timeless icons, such as the Mercedes-Benz 300SL, which already shaped traditional luxury back then. We are transforming this into the modern age with products such as the S-Class and the EQS.

"Design is essential for luxury brands."

"Luxury brands like Mercedes-Benz constantly redefine luxury to create the extraordinary. We call this the X-Factor, because it's the only way we manage to maintain our distinctive style of sensual clarity and create desire!"

Gorden Wagener is Chief Design Officer Mercedes-Benz Group.

Gorden Wagener is Chief Design Officer Mercedes-Benz Group.

"Often our customers fulfil a long-awaited dream when they purchase a Mercedes-Benz."

Gorden Wagener is Chief Design Officer Mercedes-Benz Group.

Side view of the EQS from Mercedes-EQ

New technologies, new inspirations, new design.

"Project SUV" a collaboration with Virgil Abloh combines the worlds of fashion and cars.

Discover the G-Class

More concept vehicles

More concept vehicles from Mercedes-Benz.

Current models

Discover our commitment to contemporary individual luxury.

Mercedes-Maybach GLS 600 4MATIC Fuel consumption combined: 12 l/100 km, CO2 emissions combined: 275 g/km
EQS 500: Electricity consumption in kWh/100 km (combined): 21.3-17.6; CO2 emissions in g/km (combined): 0.

World Premieres

Mercedes-Benz World Premieres.

Introducing the Mercedes-Benz World Premieres - a lineup of luxury vehicles that are set to redefine the standards of driving experience.