Mercedes-Benz design philosophy – Sensual Purity

Mercedes-Benz design has undergone a transformative journey, transitioning from a classic to a modern embodiment of luxury. This becomes evident from the sensual purity design philosophy that expresses the bipolarity of intelligence and emotion. This refreshing approach has revitalised the brand, reclaiming its position as a trendsetter in the automotive industry. Over the past years, Mercedes-Benz has established itself globally as a partner of select fashion events. Engaging in over 60 fashion platforms across the globe, the brand's involvement spans continents, reflecting its dedication to fostering creativity and innovation in the fashion realm.

Committed to the sustainable future of luxury design, Mercedes-Benz proactively works to future-proof the responsible growth of its fashion partnerships. Emphasising best practices, the brand aligns itself with visionary creatives who embody and champion values such as exceptional and intuitive design, boundless creativity, and ground-breaking innovation. Through its Mercedes-Benz Fashion programs and creative collaborations, the automotive manufacturer has provided invaluable support to nearly 170 designers across more than 30 platforms worldwide, including Milan, London, New York, Beijing, Australia, Prague, Istanbul, Berlin and Accra, leading a responsible future in fashion.

The prestigious MBFWKL 2023 took place over three exciting days at Zepp Kuala Lumpur, captivating the city's centre with its vibrant atmosphere. The event drew a distinguished crowd of over 800 guests, including local designers, celebrities, socialites, fashion muses, key opinion leaders, as well as devoted Mercedes-Benz customers and fashion enthusiasts. Together, they created a diverse and enthusiastic community, united by their love for fashion and the iconic Mercedes-Benz brand.