Kuala Lumpur. For 140 years, since Carl Benz patented the first automobile, Mercedes-Benz has continuously redefined mobility through innovation and craftsmanship. From pioneering the world’s first automobile in 1886 to developing today’s intelligent, safe, and sought-after electric vehicles, the brand remains driven by performance, excellence, and customer dedication. More than engineering, Mercedes-Benz creates a distinct sense of belonging — a feeling captured in its philosophy: Welcome home.

 

30^th May 2026

• A 140-location global drive marking 140 Years of Innovation since Carl Benz’s patent.
• Commemorating a legacy built on innovation, craftsmanship, and an unwavering commitment to shaping the future of mobility.
• The first country outside Germany to locally assemble the iconic Mercedes-Benz S-Class - a testament to Malaysia’s world-class talent and its strategic place in the global Mercedes-Benz family.
• Mercedes-Benz Malaysia elevates customer experience to a seamless, personalised journey filled with curated moments, exclusive privileges, and the freedom to experience the very best of the Mercedes-Benz lifestyle.

 

“140 Years of Innovation for Mercedes-Benz is not just a milestone, it is a testament to what happens when passion, precision, and purpose come together. For Malaysia, this celebration holds a special meaning. Through the ‘140 Years. 140 Places.’ journey, we are proud to celebrate and share the rich legacy and heritage of our brand with Malaysians — a legacy built over decades through Mercedes-Benz’s enduring commitment to fostering meaningful and lasting relationships with its customers.”

Martin Schulz, CEO & President, Mercedes-Benz Cars Malaysia & Head of Region, Mercedes-Benz Cars Southeast Asia

140 Years. 140 Places.

Since 29 January 2026, Mercedes Benz has embarked on an epic journey across six continents from its hometown of Stuttgart with the new Mercedes-Benz S-Class, bringing its anniversary celebration directly to customers and fans the world over. Now arriving on Malaysian shores, the global tour invites Mercedes-Benz enthusiasts and automotive fans alike to be part of a historical milestone celebrating 140 years of innovation, excellence, and iconic moments.

 

On May 30 and 31, the House of Mercedes-Benz at KLCC Square will host “140 Places. 140 Years. One celebration in Kuala Lumpur.” offering everyone an immersive Mercedes-Benz experience like never before. Key highlights include an exclusive showcase of classic Mercedes-Benz vehicles and high-performance Mercedes-AMG models, as well as the highly-anticipated first look at the new Mercedes-Benz S-Class.

 

The new S-Class is meticulously refined in every detail to ensure it remains the benchmark in its segment. With more than 50 percent of the S-Class – around 2,700 components – newly developed or re-engineered, it reaffirms a legacy of aspiration, engineering, digital ambition, and progress. It features a striking front design highlighted by a new 20 per cent larger illuminated grille, while the state-of-the-art Mercedes-Benz Operating System (MB.OS) supercomputer and immersive MBUX Superscreen deliver a seamless digital experience. Paired with the renowned comfort of AIRMATIC air suspension, the new S-Class delivers an exceptionally refined driving experience.

 

Adding to the excitement, F1 fans will have a rare opportunity to view the Mercedes MGP W01 up close, the car that marked the first Formula 1 collaboration between PETRONAS and the Mercedes-AMG PETRONAS Formula One Team. This holds special significance in Malaysia as the home of PETRONAS, the Title and Technical Partner to the Mercedes-AMG PETRONAS Formula One Team, whose Fluid Technology Solutions have powered the team since 2010. This partnership has yielded eight consecutive Constructors' Championships (2014–2021) and seven consecutive Drivers' Championships - a legacy of excellence that mirrors the ambition shared by both brands.

Beyond innovation: Welcome Home to legacy and heritage

 

The story of Mercedes-Benz in Malaysia is one that stretches back more than a century, long before showrooms, production plants, or regional headquarters. It is a story of firsts, of milestones earned, and of a relationship between a global brand and a nation that has only grown deeper with time.

 

It began in the early 20th century, when the Sultan of Johor was believed to be one of the first in Malaya to own a Mercedes-Benz - a moment that quietly set the tone for everything that followed. From those early roads to today, Malaysia's journey with Mercedes-Benz has been one of continuous growth, shared vision, and mutual pride. Official sales had begun in 1951 through Cycle & Carriage. From there, several key milestones followed which helped shape that legacy. By 1968, locally assembled passenger cars marked the beginning of domestic production, and in 1983, Malaysia became the first country in the world after Germany to assemble the S-Class - the Mercedes-Benz 380 SE, reflecting the nation’s growing role in the brand’s global legacy. This momentum continued with the launch of DaimlerChrysler Malaysia in 2003 which later evolved into Mercedes-Benz Malaysia in 2008.  

 

The establishment of the Pekan production plant in 2004 further reinforced Malaysia’s strategic role in the region. In 2023, two major milestones underscored this progress: the rollout of the first locally assembled Mercedes-Benz EQ, the Mercedes-Benz EQS 500 4MATIC, and the production of the 100,000th Mercedes-Benz passenger car at the Pekan facility. 

 

In more recent years, the journey has evolved beyond assembly into innovation and regional leadership. Through the introduction of Mercedes-Benz Parts Logistics Asia-Pacific (MBPLAP) and Mercedes-Benz Tech Malaysia, Malaysia now plays an increasingly integral role in the brand’s regional logistics and digital infrastructure.  Together, they represent a growing footprint that speaks of the brand’s long-term strategic commitment to the country, its capabilities, and its people. 

 

Today, Mercedes-Benz Malaysia continues to strengthen its presence through close collaboration with its six retail partners, delivering exceptional experiences to customers across the country.

Redefining customer experiences with Agility+ by Mercedes-Benz

 

The 140-year celebration represents more than a milestone for Malaysians. It reflects a broader evolution of how customers experience Mercedes-Benz today. Beyond driving a Mercedes-Benz, customers can enjoy specially curated showcases and events such as the “140 Years. 140 Places.” journey. Central to experiencing a Mercedes-Benz is Agility+ and Young Star Agility+ by Mercedes-Benz, flagship value propositions for new and pre-owned models designed to make the aspiration of the brand more accessible. These customer offerings bring flexible financing solutions complemented by a complete ecosystem spanning full value chain, designed to evolve alongside the customer's journey. Together, these efforts reflect Mercedes-Benz’s continued commitment to growing a vibrant Mercedes-Benz community brought together through shared passion, meaningful connections, and exclusive brand experiences.

Mercedes-Benz Anniversary Year “140 Years of Innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes-Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.