KUALA LUMPUR. Mercedes-Benz Malaysia announces a transformative nationwide collaboration with prestigious hotels and golf course in the country, reinforcing its unwavering commitment to delivering luxury experiences while advancing sustainable mobility. This initiative integrates cutting-edge electric mobility solutions with exclusive lifestyle offerings, redefining the modern luxury ownership journey experience and customer engagement beyond the road.

28th November 2024.

• Mercedes-Benz Malaysia is expanding its EV charging network with a multi-channel strategy to enhance accessibility for customers nationwide.

• Exclusive partnerships with renowned hotels and lifestyle destinations offer curated privileges, blending luxury with sustainability.

• Tailored solutions and collaborations with corporate partners reinforce the brand’s commitment to advancing sustainable mobility in Malaysia.

In a strategic move to advance Mercedes-Benz’s electrification strategy and expand its electric vehicle (EV) charging ecosystem, Mercedes-Benz is enhancing the ownership experience through personalised solutions for corporate partners and tailored lifestyle benefits for customers.

Speaking at the signing of the Memorandum of Understanding (MoUs) with the partner hotels, held at the Saujana Golf & Country Club, Amanda Zhang, CEO & President, Mercedes-Benz Malaysia said, “Mercedes-Benz has always been at the forefront of driving the future of mobility and luxury through meaningful and synergistic collaborations. By seamlessly integrating electric mobility into luxury lifestyle experiences, we are redefining the essence of being a Mercedes-Benz customer. Our long-term strategy is not only about making electric vehicle ownership more accessible but also to enhance every touchpoint of our customers’ journey through tailored solutions and meaningful partnerships that embody our commitment to sustainability and innovation.” 

Edmin Naidoo, Vice President of Customer Services, Mercedes-Benz Malaysia added, “Our partnerships are designed to address the diverse needs of our customers while supporting Malaysia’s transition to sustainable mobility. By expanding the EV charging ecosystem and offering customised solutions, we are addressing today’s customer trends and expectations and further laying the foundation for a more sustainable customer centric future.”

Expanding the Mercedes-Benz EV Charging Ecosystem: Leading Electric Mobility in Malaysia

Recognising the increasing demand for electric mobility, Mercedes-Benz Malaysia continues to strengthen its EV infrastructure through a multi-channel approach:

• Charge@Home – Wallbox installations for private residences, allowing owners to charge their vehicles with ease overnight.

• Charge@Retail – EV charging facilities at Mercedes-Benz retail outlets, enabling charging during visits for service or consultation.

• Charge@Public - Branded charging stations at partner hotels, resorts, and golf courses to ensure reliability for customers travelling or visiting luxury locations.

In collaboration with Charge Point Operators (CPOs) such as EV Connection, ChargeEV, and Gentari, Mercedes-Benz Malaysia is spearheading efforts to develop a cohesive and efficient nationwide EV charging infrastructure. These partnerships aim to ensure reliable and widespread access for EV owners, further bridging gaps in Malaysia’s charging network.

Exclusive Partnerships for a Sustainable Lifestyle

The initiative extends to exclusive partnerships with esteemed establishments across key regions, including Penang, Klang Valley, and Johor. Participating partners include Shangri-La’s Rasa Sayang and Marriott Hotel in Penang, The RuMa Hotel & Residences and Saujana Golf & Country Club in Kuala Lumpur, as well as the Anantara Desaru Coast Resort & Villas in Johor.

This collaboration reflects the brand’s focus on blending lifestyle offerings with sustainability, creating meaningful touchpoints for customers beyond vehicle ownership. Mercedes-Benz customers can also enjoy further privileges at these partner hotels by simply showing their Mercedes-Benz Card or App upon check-in, ensuring an elevated and seamless experience.

Looking ahead, Mercedes-Benz Malaysia is actively exploring potential collaborations with luxurious hotels, shopping malls, and golf courses to expand its portfolio of exclusive lifestyle offerings. This forward-thinking approach reflects the brand’s commitment to creating added value for its discerning clientele. By continuously enhancing the ownership experience and supporting the transition towards sustainable mobility, Mercedes-Benz Malaysia reinforces its position as a leader in luxury and electric mobility.