KUALA LUMPUR. Mercedes-Benz Malaysia today redefined the top-end luxury segment by launching the first all-electric model from Mercedes-Maybach. The Mercedes-Maybach EQS 680 SUV is the ultimate pinnacle of opulent luxury combined with cutting-edge automotive excellence and electromobility. This exquisite vehicle ushers in a new era of Maybach in Malaysia, setting an unparalleled standard in the all-electric, top-end luxury SUV segment. The design of this SUV truly does justice to Wilhelm Maybach’s maxim – ‘What is good, must also be beautiful’.

25th February 2025.

• The Mercedes-Maybach EQS 680 SUV is redefining automotive excellence in the age of electromobility, manifesting Mercedes-Benz’s ambition to lead in digital and electric mobility with a focus on the ultra-luxury segment. 

• Its distinctive exterior features an upright Mercedes star on the hood and a striking black panel front, seamlessly integrating the iconic Maybach radiator grille into the all-electric era, ensuring an unmistakable appearance.

• Inside, the spacious cabin is adorned with the finest materials, masterful craftsmanship, and exclusive details, creating a cocooning effect that offers unparalleled comfort. The First-Class Rear and Executive seats transform the cabin into a luxurious travel sanctuary.

• This is the first model in the Mercedes-Benz family to incorporate sustainably processed leather.

Nadia Trimmel, Vice President, Marketing & Sales, Mercedes-Benz Malaysia said, “The Mercedes-Maybach EQS SUV is the first fully electric, dedicated Mercedes-Maybach model, bringing a new dimension to silent, effortless travel. This ultra luxurious SUV model represents a vision of unparalleled elegance, a masterpiece of serenity and innovation, it redefines automotive opulence for a new era. From the whisper-quiet cabin to the effortless glide of its electric drive, this vehicle is tailored for an experience beyond imagination. Mercedes-Maybach customers expect nothing short of excellence and with this vehicle, we are committed to delivering beyond their high expectations.”.

The Mercedes-Maybach EQS SUV combines state-of-the-art technologies with the exclusivity of Maybach, creating a holistic luxury experience for all the senses—from the sound experience to light displays, and from exquisite materials to fragrance, and driving comfort. 

In the electric era too, Mercedes-Maybach exudes "sophisticated luxury" in every detail. The brand's style is characterised by expressive beauty, refinement, and grace. Its ambience makes for unique Mercedes moments, and something desirable is created. This is achieved by combining the perfection of Mercedes-Benz with the exclusivity of Mercedes-Maybach.

Exterior: a new era of design

Mercedes-Maybach enriches the dynamic purpose design of the EQS SUV from Mercedes-Benz with exclusive elements that give it its very own character. The Mercedes-Benz star sits enthroned on the hood, defining the status. The front is characterised by the brand-typical black panel with vertical, chrome-plated trim strips in a three-dimensional depth look. The large black panel is smooth and closed for the first time. The high-tech element for the radar sensors is fully integrated and no longer visible. Mercedes-Benz succeeded in using the material indium, which is permeable to radar beams, in the entire panel area. The wafer-thin, shiny silver material is covered with a black lacquer finish. This creates a unique high-gloss black appearance with an extraordinary depth effect.

Chrome-plated, filigree slats can also be found on the air intake of the bumper. The classic MAYBACH lettering is discreetly incorporated into a chrome-plated decorative strip, which forms a unit with the continuous light strip of the DIGITAL LIGHT headlights. The Maybach pattern with several small brand emblems can also be found in trim parts of the side bumper. DIGITAL LIGHT welcomes and says goodbye to the driver with a special light show. When the doors are opened, the Mercedes-Maybach EQS SUV also welcomes its passengers with a Maybach emblem that is projected onto the ground next to the vehicle via the exterior mirrors. As a further greeting, an animated projection of the Maybach pattern lights up on the floor when the doors are opened.

When viewed from the side, specific features include the bold chrome surrounds on the side windows and the chrome-plated B-pillar trim. This decorative element is an integral part of the Mercedes-Maybach signature and highlights the length of the rear seating area. A Maybach emblem on the D-pillar underlines the high quality. The lettering EQS is subtly integrated into the front window triangle. The pronounced wheel arches with claddings in high-gloss black emphasise the SUV’s power and emotive presence. Appropriately, the Mercedes-Maybach EQS SUV rolls on exclusive 21-inch Maybach multi-spoke light-alloy wheels. The MAYBACH lettering can be found on the integrated, exquisitely designed wheel hub caps. Another eye-catcher is the running boards, which are illuminated in the dark. The treads are made of anodised aluminium, which echoes the pinstripe look of the black panel front. The Maybach emblem is also stylishly integrated here.

At the rear, the rear lights underline the exclusive character as a continuous light strip with a two-part helix. The lights are animated across the entire width. There are also chrome trim elements on the tailgate, on the rear apron and the spoiler lip, as well as the MAYBACH lettering.

The special appearance of the Mercedes-Maybach EQS SUV also includes the brand-typical two-tone paintwork with a filigree pinstripe. It is applied by hand according to the highest quality criteria and is available in five colour combinations: high-tech silver/obsidian black, high-tech silver/nautical blue, obsidian black/selenite grey, obsidian black/kalahari gold, and velvet brown/onyx black.

The Night Series: design package for a dark, particularly progressive look

With the optional Night Series package, the exquisite aesthetics can be further enhanced and individualised in a particularly progressive way. Dark chrome elements and surfaces catch the light like a cut jewel. Each headlight is adorned with a Maybach emblem in rose gold, with dark chrome refinements. Darkened Maybach pinstripes enhance the grille panel, while a dark chrome-plated pattern of the Maybach emblem refines the air intake inserts in the front bumper. The side windows feature generous, highly polished, black edging in 3D design. The running boards are finished in black, sporting a Maybach emblem in dark chrome. 

The exclusive 21-inch 7-spoke light-alloy wheels are styled with high-quality inserts which include a Maybach pattern. The Night Series package is available in conjunction with the exterior colours of obsidian black, MANUFAKTUR diamond white bright, and the exclusive two-tone paint finish obsidian black/mojave silver.

Interior: finest luxury

The design of the interior also consistently follows the Maybach credo “What is good must also be beautiful”. A highlight for the front passengers is the MBUX Hyperscreen with “zero layer” and Mercedes-Maybach specific start-up animations on all three displays. The overall visual appearance is specially designed for the Mercedes-Maybach EQS SUV in an elegant deep blue. The numerous exclusive features include the animated display of the instrument cluster in “MAYBACH” mode. The pointers in the two tubes are designed like a silk scarf that moves elegantly in the wind according to the speed and driving style. At the same time, the digits change their size and are dynamically faded in or out. The surrounds for the round instruments are in rose gold, which is typical of the brand. An alternative display is the sporty “Pure EV” style. A three-dimensional performance bar conveys the respective driving status (driving, accelerating, charging).

The functional content and operating structure of all three displays correspond to those of the EQS SUV from Mercedes-Benz. The appearance can be customised with three display styles (discreet, sporty, MAYBACH) and three modes (navigation, assistance, service). The rear passengers experience the same extensive range of infotainment and comfort features with two 11.6-inch displays on the backrests of the front seats. With the MBUX High-End Rear Seat Entertainment, content can be shared quickly and easily on the various displays. It is also possible to select and modify the navigation destinations from the rear seats. The Mercedes-Maybach EQS SUV also includes the MBUX rear tablet, which can also be used outside the vehicle, and the MBUX Interior Assist.

Natural materials made with perfect craftsmanship create a stylish contrast to the high-tech look. The vehicle comes with MANUFAKTUR brown open-pore walnut wood trim, paired with the centre console in MANUFAKTUR open-pore brown walnut wood. Other optional natural woods are available as trim parts: MANUFAKTUR brown open-pore birch wood as well as MANUFAKTUR piano lacquer black flowing lines. The Mercedes-Maybach EQS SUV comes with Exclusive Nappa leather in the warm colours espresso brown/balao brown pearl. Macchiato beige/bronze brown pearl is optionally available. For an even more sophisticated look, Maybach MANUFAKTUR Exclusive Nappa leather is available as an option in crystal white/silver grey pearl. The leather in all interior colours comes from sustainable processing.

The Maybach emblem, which is integrated at various points as a design element, underscores the high-quality appearance that is typical of the brand. It adorns the stainless steel pedal system, the cushions on the headrests, the front seat backrests and, as a projection, the footwell in the rear. In conjunction with the first-class rear, it can also be found on the wood trim between the rear seats. When the boot is open, it can also be seen on the inner lining of the tailgate. The brand lettering differentiates the steering-wheel and welcomes all passengers on the stainless steel door sills in illuminated form. The wood/leather multifunction steering wheel comes with galvanised steering-wheel gearshift paddles.

Distinguished in a class of its own: automatic opening and closing doors

Another exclusive feature is the automatic comfort doors at the front and rear. If the driver approaches the vehicle from the side, the recessed door handles extend from a distance of around six metres. The driver’s door opens automatically when the driver approaches the vehicle from a distance of about 1.5 metres. This exceptional welcome function can be activated and deactivated in the MBUX central display. All other doors can be opened and closed remotely via MBUX – with a simple press of the vehicle key or in the central display or the MBUX High-End Rear Seat Entertainment. The driver’s door also closes automatically as soon as the brake pedal is depressed.

The rear: exclusive lounge with a holistic comfort experience for all the senses

In the rear of the Mercedes-Maybach EQS SUV, the combination of exquisite materials, perfect craftsmanship and exclusive details creates a self-contained feel-good atmosphere for all the senses - the so-called cocooning effect. Like the front seats, the Executive seats are equipped with ventilation, massage function, and neck and shoulder heating. The vehicle is also equipped with a calf massage feature. With the Chauffeur Package, as soon as the right rear passenger chooses the reclining position, the front passenger seat automatically moves forward to the chauffeur position. The massage programmes are also available as part of ENERGIZING COMFORT.

Redesigned in the First-Class Rear compartment, the front centre console continues like a floating band to the rear seats. Wooden trim adorns the rear storage compartment for the first time. It complements the wooden trim on the front seat backrests and between the rear seats, visually reinforcing the cocooning, feel-good atmosphere. Also new, is a projector in the centre console that discreetly projects the Maybach emblem onto the floor. As in the Mercedes-Maybach S-Class, the additional equipment includes two thermal cup holders and a shelf for the MBUX rear tablet. Four fast-charging USB-C ports, wireless charging system for mobile devices in the rear, and two HDMI interfaces also ensure that travellers can easily use their own digital devices. The two folding tables transform the cabin into an office on wheels in no time. On request, the centre console can include a refrigerated compartment with space for champagne bottles and bespoke flute holders. 

Diverse possibilities for individual lighting moods

A designer lamp is integrated into each of the C-pillars. The adaptive rear lighting offers additional reading lights in the grab handles and light strips in the headlining. Both the brightness and the size and position of the light spots can be adjusted. Added to this is the Ambient Lighting, which runs through the entire vehicle, right up to the roof liner and behind the rear seats. In addition, the Mercedes-Maybach EQS SUV contains Active Ambient Lighting with 253 individually controllable LEDs and 64 individually selectable colours. These include the Maybach-specific colour schemes of Rose Gold White and Amethyst Glow. The brand-typical “Welcome” presentation welcomes the passengers with a special light display: a carpet of light runs across the vehicle and particularly sets the scene for the rear doors.

Enhanced air quality and active scenting

ENERGIZING AIR CONTROL Plus with HEPA filter (High Efficiency Particulate Air), ensures good air quality in the Mercedes-Maybach EQS SUV. The active scenting also appeals to the sense of smell and is part of the AIR BALANCE Package. A special fragrance was created for the Mercedes-Maybach EQS SUV. No.12 MOOD ebony is an extraordinary and polarising fragrance transporting one into the world of magic. It does not aim to please but to seduce. Soothing and fantasy-stimulating sandalwood gives a touch of the Orient. The combination with beguiling freesia and spicy clove evokes associations of an exotic spice market. No.12 MOOD ebony is an exclusive composition full of longing, attraction, and devotion.

Immersive sound experience

With the Burmester® 4D surround sound system, the Mercedes-Maybach EQS SUV offers the ultimate sound experience. It features the Dolby Atmos® immersive audio experience, which gives music more space, clarity, and depth. The sound system includes 15 speakers: two bass speakers in the front footwell, one midrange and one tweeter in each door, two 3D speakers in the headliner, two surround speakers in the luggage compartment cover, and a center speaker in the instrument panel. There are also two exciters in each seat. Passengers in the front passenger seat and in the rear can also apply the 4D sound to the audio content of the headphones. The sound can be individually adjusted for each MBUX user profile.

With different sound worlds, the driving sound also becomes an acoustic experience. “Aerial Grace” is the name of the driving sound that was specially created for the all-electric Mercedes-Maybach model and can be heard in the interior. It is interactive and reacts to a dozen different parameters including accelerator pedal position, speed, and recuperation. Using intelligent sound design algorithms, the sounds are calculated in real time on the amplifier of the Burmester® 4D surround sound system and played back by the loudspeakers.

A whisper-quiet rear

The new luxury SUV builds on the excellent noise and vibration comfort of the EQS SUV from Mercedes-Benz. This includes the encapsulation of the electric drive train at the front and rear, the innovative support frame on the front axle and the drive units that are doubly decoupled via rubber mounts. The special acoustic foams in selected body shell profiles and the ramps in the underbody paneling were also adopted to reduce noise effectively.

The more extensive NVH measures (Noise, Vibration, Harshness) in the Mercedes-Maybach EQS SUV are primarily aimed at the rear. The luggage compartment cover, covered with ARTICO man-made leather, is a transverse bulkhead fixed to the body, like in a sedan. It attaches to the upper edge of the rear seat backrest and seals off the trunk up to the lower edge of the rear window. This causes a very effective noise suppression. The new Disconnect Unit (DCU) also contributes to this. Depending on the driving situation and the power required, it automatically decouples the electric motor on the front axle to increase the range. At low loads, the DCU switches to 4x2 driving mode. Then the electric motor and the transmission on the front axle stand still.

The suspension: comfortable, adaptable and with a special MAYBACH driving programme

The highest standards also apply to driving comfort. The AIRMATIC air suspension with continuously adjustable damping ADS+ is standard. To increase the ground clearance, the vehicle level can be raised by up to 25 millimetres. Rear-axle steering with a steering angle of up 10 degrees reduces turning circles by almost 2 meters.

In addition to the DYNAMIC SELECT driving programmes ECO, SPORT, OFFROAD, and INDIVIDUAL, the Mercedes-Maybach EQS SUV has the special MAYBACH drive programme. It replaces the classic COMFORT programme and is designed entirely for maximum driving comfort for the rear passengers. It ensures that there are only minimal body movements under the rear seats. An oscillation node is located there, so that the amplitudes are at their lowest. The MAYBACH driving programme is the standard setting. The vehicle is also equipped with Driving Assistance Package Plus which includes among other things, Active Distance Assist DISTRONIC, Active Steering Assist, and Active Blind Spot Assist.

Resource-saving luxury: Mercedes-Maybach introduces vegetable-tanned Nappa leather

The Mercedes-Maybach EQS SUV is the first model from Mercedes-Benz AG to be fitted with vegetable-tanned leather. Among others, coffee bean shells are used as tanning agents. The water used for tanning is conducted in a closed circuit and flows back into natural bodies of water after recycling. The fat liquoring agents used in tanning are also exclusively plant-based. The sustainably processed leather is not preserved with salt. This saves around 45 kilograms of salt per vehicle with leather seats. New upcycling products such as compostable flowerpots, insulating foams or decking boards are created from the “by-products” of tanning. The sustainably processed leather is therefore resource-saving. The coffee farmers also benefit as they receive a second income from selling the coffee bean shells.

Mercedes-Benz has defined binding criteria for sustainably processed real leather. An important procurement requirement for suppliers is that the leather supply chain must be free from any form of illegal deforestation. The grazing areas must not contribute to the endangerment or loss of natural forests. In this context, the partners must disclose their entire supply chain from the farm region to the end product. The leather skins may only come from animals that are kept in a species-appropriate manner. Only vegetable or alternatively sustainable tanning agents that are completely chrome-free may be used for tanning. For the refined leather, Mercedes-Benz requires its partners to carry out an eco-balance across all stages of the value-added process (Life Cycle Assessment).

Mercedes-Maybach combines luxury with sustainability. In the Mercedes-Maybach EQS SUV, a number of parts and components are made from resource-saving materials. For example, the interior is covered with Econyl carpet. It is made with a nylon yarn from recycled materials such as carpets and fishing nets. Secondary steel and recycled aluminium are also included. The use of recycled materials is an important measure on the way to decarbonisation. Added to this is the net carbon-neutral production of the Mercedes-Maybach EQS SUV and its battery at the Mercedes-Benz plant in Alabama, USA.

Maybach: the legacy of luxury

Maybach’s legacy exemplifies the Mercedes-Benz enduring commitment to automotive excellence. From the grandeur of the 1930s Zeppelin models to the sophistication of the modern Maybach S-Class sedans, the brand has consistently set the standard for luxury and craftsmanship. Each iconic vehicle has redefined opulence and innovation, establishing Maybach as the ultimate symbol of automotive perfection.

Mercedes-Maybach EQS SUV: the legendary brand’s first all-electric model

As environmental concerns become increasingly significant, Mercedes-Maybach is committed to reducing its ecological footprint while upholding its luxury standards. The introduction of the Mercedes-Maybach EQS 680 SUV continues this tradition, merging Maybach’s renowned craftsmanship with cutting-edge electric technology, thereby creating a new chapter in the brand’s storied history. The Mercedes-Maybach EQS 680 SUV embodies this commitment, offering a unique blend of opulence and forward-thinking technology. This all-electric model transcends traditional automotive boundaries, presenting a vision of luxury that embraces the future of mobility.

The all-new Mercedes-Maybach EQS 680 SUV is priced from RM 1,088,888.00 (including 10% ST) for Peninsular Malaysia. Price is on the road, without insurance. With ample room for individualisation, customers can customise the exterior and interior of the all-new Mercedes-Maybach EQS 680 SUV via Mercedes-Benz car configurator at https://mb4.me/maybach-eqs-suv. 

The Mercedes-Maybach EQS SUV at a glance:

*On the road without Insurance. With 10% Sales Tax

For more information and to stay up to date with the latest offers from this collaboration, visit  mb4.me/mbmxmag or the Malaysia Airlines website.