• The all-new Mercedes-Benz CLA 250+ electric is the cleverest Mercedes-Benz ever made, it is powered by the new Mercedes-Benz Operating System (MB.OS), enabling intelligent vehicle functions and over-the-air updates across the entire vehicle software architecture.
• It offers a two-speed transmission, a unique offering in its class, combining responsive acceleration in urban driving with optimised efficiency and refinement at highway speeds for effortless long-distance travel.
• It can recharge up to 325 km of range in just 10 minutes and delivers an impressive range of up to 792 km (WLTP).
• Its progressive design combines a sporty shark-nose front end, illuminated Mercedes-Benz pattern grille, and seamless high-tech interior experience featuring the Mercedes-Benz Superscreen, creates a new expression of luxury in the electric era.
• The all-new electric CLA is available at RM 274,888 or from RM 2,988 per month with Agility+ by Mercedes-Benz, which includes a fifth year extended limited warranty Star Gold, four Compact Service Packages, Guaranteed Future Value, and much more.

 

Kuala Lumpur. Mercedes-Benz Malaysia proudly presents the award-winning all-new Mercedes-Benz CLA 250+ electric, a model that redefines its class. With state-of-the-art technologies and an uncompromisingly beautiful design, the all-new electric CLA embodies the most emotional, intelligent, and efficient Mercedes-Benz ever.
 

Published on 18ᵗʰ August 2026.

The launch of the all-new electric CLA continues the brand’s ambition to lead in electric, with more exciting models set to join its portfolio in Malaysia. The new Mercedes-Benz S-Class Facelift and all-new electric GLC are now open for pre-booking, giving customers an early opportunity to register their interest in these exciting models. The first 100 customers who pre-book the all-new electric CLA or the all-new electric GLC will each receive passes to the upcoming exclusive Mercedes-AMG F1 Party. Terms and conditions apply.

Building on 140 years of innovation, the new S-Class continues to represent the flagship of the Mercedes-Benz portfolio, combining timeless elegance, refined comfort, and engineering excellence, while the all-new electric GLC further expands the brand’s growing electric portfolio. The all-new electric GLC carries an estimated price range of RM 370,000 to RM 400,000 and will also be available with Agility+ by Mercedes-Benz, offering customers a compelling suite of benefits including Guaranteed Future Value, Extended Warranty, and MobilityPlus.

Together with the all-new electric CLA, these models further strengthen the brand’s portfolio and offer customers greater choice across its line-up.

“We are excited to officially launch the highly anticipated all-new electric CLA in Malaysia. Recognised as Car of the Year 2026, the all-new electric CLA demonstrates how Mercedes-Benz continues to push the boundaries of efficiency, intelligence, and design. With its impressive electric range, rapid charging capability, and the introduction of MB.OS, it brings together technologies that redefine what customers can expect from a vehicle in this segment. At the same time, its distinctive design and refined interior bring a strong sense of emotion and sophistication to this advanced electric vehicle. The all-new electric CLA represents an important step in our electric journey and we are confident it will set a new benchmark for the electric era. And this is only the beginning. With the new S-Class and all-new electric GLC now open for pre-booking, we are equally excited to introduce what comes next for our customers in Malaysia.” Nadia Trimmel, Chief Operating Officer (COO), Mercedes-Benz Cars Malaysia.”

Nadia Trimmel, Chief Operating Officer (COO), Mercedes-Benz Cars Malaysia

The all-new electric CLA has remarkably low consumption and impressive range in this segment, thanks to the segment-defining inclusion of a two-speed transmission, it elevates the real-life practicality of electric mobility to a new level. With a range of up to 792 kilometres according to WLTP, the Mercedes-Benz CLA 250+ electric offers a large radius in its class. It combines high efficiency with immense driving exhilaration and outstanding performance, accelerating from 0 to 100 km/h in just 6.7 seconds and reaching a top speed of up to 210 km/h.

Highlights of the all-new electric CLA include the 800-volt electrical architecture and advanced drive units with a two-speed transmission on the main drive at the rear axle. The 800-volt system maximises efficiency and performance and can significantly reduce charging time in conjunction with the new battery generation. The all-new electric CLA can recharge up to 325 kilometres of range in just ten minutes. Fast DC charging is possible with up to 320 kW.

MB.CHARGE Public is available on the all-new electric CLA. Authentication is via the Mercedes Benz App and each charging process is automatically billed through MB.CHARGE Public.

Built for immediate acceleration and effortless range

The drive architecture includes a two-speed transmission on the rear axle, combining performance with efficiency. The first gear has a short ratio of 11:1, enabling excellent acceleration right from the start and great efficiency in urban traffic. The second gear (ratio: 5:1) is designed for power delivery at higher speeds and higher efficiency on the highway for outstanding long-distance range and comfort. The top speed is also achieved in the second gear.

The shift points depend on the driving situation and the selected driving programme. Additionally, the online optimiser (part of MB.OS) continuously adjusts them to current parameters such as battery charge level, power, and driver requirements. Power is transmitted via claws (1st gear) or discs (2nd gear). The transmission has special thermal insulation.

The Electric Drive Unit (EDU) 2.0 resolves the conflict between maximum torque, top speed, and excellent efficiency – especially in real-world driving. The high torque not only ensures dynamic driving performance but is also helpful for tackling inclines on mountain passes or towing loads.

The most intelligent Mercedes-Benz ever thanks to the Mercedes-Benz Operating System (MB.OS)

The all-new electric CLA is the first vehicle to operate entirely on the in-house developed Mercedes-Benz Operating System (MB.OS). This makes it the cleverest Mercedes-Benz ever made. The deep integration of the chip-to-cloud architecture into the vehicle provides control of all actuators and sensors for an unparalleled immersive experience and intelligent integration of vehicle functions into the user interface. MB.OS is the brain of the all-new electric CLA. It controls three areas: infotainment, body & comfort, and driving & charging. At its core, MB.OS helps decouple hardware and software, making software development faster and more adaptable.

The vehicle is equipped with supercomputers connected to the Mercedes-Benz Intelligent Cloud. This enables over-the-air updates of the entire vehicle software, including driving assistance systems, for the first time. This keeps the all-new electric CLA up-to-date and attractive for years, similar to a smartphone that regularly receives new apps and extended functions. To provide customers with top-notch content and experiences, Mercedes-Benz collaborates with leading global partners like Google and Microsoft. The Mercedes-Benz Operating System offers maximum flexibility to seamlessly integrate content from third-party providers. It also features more efficient software performance. As a result, over-the-air updates consume significantly less energy compared to the previous system.

The MBUX Virtual Assistant: intelligent, easy to talk to and empathetic, like a friend

The proven and popular infotainment system Mercedes-Benz User Experience (MBUX) now runs on MB.OS, marking the start of the fourth MBUX generation. It opens up a new world of personalised experiences and intuitive interaction between humans and vehicles, setting new standards in the automotive industry. The new MBUX generation is the world’s first in-car infotainment system to integrate artificial intelligence (AI) from both Microsoft and Google, combining multiple AI agents in one system for the first time.

With generative artificial intelligence (AI), the new MBUX Virtual Assistant revolutionises the relationship between vehicle and driver. It is the next evolutionary step of the MBUX voice assistant and goes far beyond responding to commands. The MBUX Virtual Assistant enables complex, multi-turn dialogues – like you have with a friend – and has short-term memory. It is activated by saying “Hey Mercedes.” Based on ChatGPT and Microsoft Bing search, it unites the collective knowledge of the internet. For example: “Hey Mercedes, when does the cherry blossom season start in Japan?” – “And when does it start in Germany?” Users can speak naturally without thinking about specific formulations. For instance, the virtual assistant can answer questions like “Hey Mercedes, what is a black hole? Explain it so that children can understand.”

Thanks to Google Gemini, the MBUX Virtual Assistant is also well-versed in navigation-related questions. The Automotive AI Agent from Google Cloud, developed with Gemini via Vertex AI, is specifically tailored to the automotive industry. It can access information from the Google Maps platform to provide users with detailed and personalised answers to questions about navigation, points of interest and more. For example, it can respond with suggestions to the question: “Hey Mercedes, I have a date today. Do you have any ideas for something special to do around here?”

The MBUX Virtual Assistant can retain context. It can switch between the Automotive AI Agent from Google and ChatGPT, depending on the topic being discussed. This means users can continue conversations and retrieve information throughout their journey. The virtual assistant is always present on the Zero Layer as a “living” avatar in the form of the Mercedes-Benz star.

During an active dialogue, it recognises emotions and can respond accordingly. The star avatar provides visual feedback through colour-coded animations to express moods and show empathy. In the default setting, it is blue. If it detects that the customer is in a positive mood, it turns green. If the MBUX Virtual Assistant notices pronounced happiness or excitement, for example, about a planned date, the avatar becomes more vivid and colourful. In the case of anger or sadness, it changes to orange/red. With different animations, the Virtual Assistant also signals whether it is speaking, listening or processing. Movement, brightness, intensity and colour interact seamlessly to communicate intuitively with the driver.

Intelligent navigation you can trust, with tailormade route guidance from Google Maps

In the all-new electric CLA, the navigation experience is based on Google Maps. The unique navigation system offers Mercedes-Benz customers the best of both worlds: core services from Google Maps as a recognised benchmark and the trusted user interface from Mercedes-Benz. This offers the familiar Mercedes-Benz services for charging and parking. The navigation solution in the all-new electric CLA, developed in partnership by Google and Mercedes-Benz, is one of the first systems to integrate Google Cloud’s new Automotive AI Agent for in-vehicle use with Google Maps.

Mercedes-Benz Navigation with Electric Intelligence plans the fastest and most convenient route, including charging stops, based on numerous factors. It dynamically responds to traffic jams or changes in driving style. Mercedes-Benz is continuously developing the battery energy forecast for Navigation with Electric Intelligence.

Emotional expression of athletic power

The all-new electric CLA is designed throughout for the electric and digital age at Mercedes-Benz. As the first model of an entirely new vehicle family, it embodies the next evolutionary step in the Mercedes-Benz design philosophy of Sensual Purity. With its fastback silhouette, the all-new electric CLA stands for outstanding aerodynamics and efficiency. The long wheelbase (2,790 millimetres), short overhangs, and a distinctive GT rear are an emotive expression of athletic power. With AMG Line exterior, the vehicle exudes athletic appeal, featuring front and rear bumpers styled after Mercedes-AMG models.

The sporty front end of the all-new electric CLA features a shark-nose design. The highlight is the new panel with illuminated Mercedes-Benz pattern, which reinterprets the classic chrome grille. Seamlessly integrated into its surroundings, this design element not only includes the large iconic Mercedes-Benz star but also features a total of 142 chrome-effect stars, creating a distinctive brand signature. The illuminated grille greets and bids farewell to the driver with various animations. With the MULTIBEAM LED headlights, the daytime running lights are designed in the shape of the Mercedes-Benz star. The all-new electric CLA is also equipped with Adaptive Highbeam Assist Plus allowing drivers to enjoy glare-free brilliance through automatically regulated high beam and a long light range without dazzling road users in front or oncoming traffic.

The frameless doors with chrome trim emphasise the sportiness and timeless elegance of the new model. The compact exterior mirrors are mounted on the beltline. The retractable door handles are flush with the body and contribute to optimised aerodynamics. Complemented by the surround lighting with animated projection of the Mercedes-Benz pattern, opening the door offers an entrance that makes a stylish impression.

The GT inspired rear end gives the all-new electric CLA a powerful presence. The star-shaped taillights are connected by a band of light, which is animated with coming-home and leaving-home scenarios. The rear diffuser is elegantly painted in high-gloss black, aerodynamically optimised and contributes to the model’s excellent drag coefficient. The 19-inch AMG 5-twin-spoke light-alloy wheels are also aerodynamically refined.

At 4,723 millimetres, the new all-new electric CLA is about four centimetres longer than its predecessor. The wheelbase has increased by over 60 millimetres to 2,790 millimetres. The driver and front passenger have slightly more legroom (plus 11 millimetres). Passengers in both seat rows also have more headroom: an increase of 16 and 28 millimetres (front/rear). This is due to the higher roofline and the panoramic roof.
 

The large panoramic roof brings plenty of light into the interior. A one-piece fixed glass roof with no central brace extends seamlessly from the windscreen frame to the rear. This design provides a new interior experience with an almost unobstructed view upwards. It also contributes to more generous headroom in both seating rows compared to its predecessor.
 

Heat-insulating laminated safety glass protects against sunlight. The exterior surface is coated with a 250-nanometre thin infrared film that reflects long-wave radiation, reducing potential glare. For comparison, a human hair has a diameter of about 50,000 nanometres. The substantially thinner 200-nanometre Low-Emissivity (LowE) coating on the interior side of the panoramic roof reduces the emissivity of the glass and serves as heat protection. This design eliminates the need for a roller blind, creating an even airier impression.
 

The all-new electric CLA is the first modern Mercedes-Benz with a frunk (front trunk). It offers 101 litres of additional load space – ideal for a luggage trolley, a crate of 0.33-litre bottles or the charging cable. This makes it bigger and more useful than in the Mercedes-Benz 130 (W 23) from the 1930s, which was the brand’s first vehicle with a frunk. At the rear, the all-new electric CLA offers a luggage compartment with a volume of 405 litres.
 

The vehicle also comes with a steel-sprung comfort suspension featuring a newly developed three-link front axle. The lower control arm comprises the transverse and thrust arms, both made of forged aluminium. As with a McPherson configuration, the strut guides the wheel and is directly connected to the steering knuckle. The third link, the tie rod, is part of the rack-and-pinion steering. The transverse steering gear is positioned in front of the wheel centre, leading to the desired self-steering behaviour and precise steering response. The steering knuckle, connecting the lower control arm with the strut and supporting the wheel and brake system, is made of cast aluminium. In addition to lightweight construction, high camber stiffness was prioritised for this component, creating the best conditions for good steering response and low noise.
 

At the rear is a newly developed multi-link axle. This high-quality suspension concept is well known from Mercedes-Benz vehicles from the mid- and full-size classes, and now also available in this segment.

Comfort in every detail

The interior of the all-new electric CLA offers a new luxury experience in this vehicle class. The previous sculptural automotive design has been replaced by a new design concept that follows the principle of reduction to the essentials. It de-emphasises the underlying structure and focuses on a few iconic high-tech elements. The inspiration for the control elements came from modern product design in the consumer electronics sector.

The highlight of the interior is the floating MBUX Superscreen, which extends across the entire interior width. Behind a large glass surface are the 10.25-inch driver display and two 14-inch central and passenger displays, all with LCD technology.

Round air vents are integrated at either end of the MBUX Superscreen, enhancing the modern and sporty impression. Their rings appear to float in front of the funnel-shaped moulding. A flat central vent with a high-tech appearance replaces the usual louvres. The switch for electric seat adjustment is also completely redesigned. Its body has a circular form and a high-quality galvanised surface finish.

Another highlight in the interior is the centre console. Appearing to float in mid-air, its high position enhances the sporty feel. From the armrest between the front seats, it reaches forward beneath the Superscreen. Integrated into the anthracite anodised-look trim elements are a double cup holder and a wireless smartphone charging cradle.

The sportiness of the cabin is further elevated with AMG Line interior and AMG Line Sports Seat Package complemented by ARTICO man-made nappa-look leather upholstery / MICROCUT microfibre.

The new multifunction sports steering wheel in nappa leather comes with simplified controls. The switch panels on the left and right are capacitive and seamlessly integrated into the surface. The operation of the steering wheel has been changed compared to the previous generation: tactile aids around the symbols make orientation easier. In general, many functions have been removed from the control panel for better usability. Only a finger navigation pad for controlling the content on the driver display is now present on the right side. This enabled significant enlargement of the individual functional areas. Additionally, the mute function has been removed from the volume slider. It is now available as a separate symbol at the top of the right switch panel. The volume can be finely adjusted by sliding or pressing the – and + points, the latter with haptic feedback.

The all-new electric CLA is developed from the ground up with the latest safety aspects in mind. Mercedes-Benz thus remains a pioneer in active and passive safety in this segment. The goal is clear: with the all-new electric CLA, Mercedes-Benz aims to offer the safest car in its class. For the first time in this segment, Mercedes-Benz is installing a centre airbag as standard. It deploys between the driver and front passenger in the event of a severe side impact, depending on the severity of the accident and vehicle occupancy. The centre airbag is integrated into the driver's seat backrest.

Further comfort, safety, and multimedia equipment include THERMOTRONIC automatic climate control, ambient lighting, KEYLESS-GO Convenience Package, MB.DRIVE Standard, MB.DRIVE PARKING ASSIST 360, VISION CONTROL, selfie and video camera, and USB Package Plus.

Thoughtfully crafted in every layer

The Sports Seats incorporate secondary materials throughout their construction – from the seat cover and seat foam to the substructure and metal components. The man-made leather upholstery’s backing fabric is made from recycled PET bottles. These bottles are regranulated, spun into yarn and finally processed into textile. Sustainably produced and processed leather is also available. Every step of its production is considered – from cattle farming to the tanning process. The leather is chrome-free, tanned with mineral, synthetic or vegetable tanning agents such as coffee bean husks, chestnuts or extracts from other renewable raw materials.

The microfibre fleece MICROCUT is made from 100-percent recycled material. First, PET bottles are processed into regranulated yarns. Using a sophisticated microfibre process, these are used to create a high-quality and durable fleece that has the look and feel of suede.
The floor covering is also made from secondary material. The Econyl yarn is produced from 100-percent recycled material.

The all-new Mercedes-Benz CLA 250+ electric is priced at RM 274,888 for Peninsular Malaysia with a 4-year manufacturer warranty. Price is on-the-road, without insurance. For more information, visit our website at https://www.mercedes-benz.com.my/cla-electric.

The all-new electric Mercedes-Benz CLA with Agility+ by Mercedes-Benz

The Agility+ plan is designed with your ultimate driving needs in mind. Enjoy your new Mercedes-Benz while we ensure you are being taken care of with unrivalled benefits such as lower monthly repayments, flexible end of term options, MobilityPlus* programme, and most importantly, we guarantee the future value of your car.

Perfectly tailored for individuals who seek performance, value, unrivalled benefits, and peace of mind at the wheel. The Agility+ plan starts from RM 2,988 per month for the all-new Mercedes-Benz CLA 250+ electric. It includes a fifth year extended limited warranty Star Gold and four Compact Service Packages. For more details, kindly visit www.mercedes-benz.com.my/agility or speak to a Finance and Insurance Executive at your nearest Mercedes-Benz Autohaus.

* A guaranteed temporary Mercedes-Benz replacement car when yours is sent for service and maintenance or warrantable repairs, for 48 hours or more. Terms and conditions apply.

For more information on the new S-Class and the all-new electric GLC, visit our website www.mercedes-benz.com.my/new-s-class and https://www.mercedes-benz.com.my/glc-electric.

Mercedes-Benz Anniversary Year “140 Years of Innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes-Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.