Local designers showcase sensual yet sustainable fashion collection at the annual Mercedes-Benz Fashion Week Kuala Lumpur 2022.

‎KUALA LUMPUR - Mercedes-Benz Malaysia concluded its fourth installation of the annual Mercedes-Benz Fashion Week KL 2022 (MBFWKL) themed, “Electrifying Sustainability”. MBFWKL 2022 was a resounding success yet again with some of the biggest and upcoming names in the local and regional fashion industry featuring designers such as Carven Ong, Justin Yap, Joe Chia and many more. 

 

26 July 2022

"Over the years, our MBFWKL event is an establishment of how design features as a nucleus in both fashion and the automotive world, and therefore it is only natural for us to move towards co-creating sustainability together in a creative and emotive manner."

Sagree Sardien, CEO & President of Mercedes-Benz Malaysia & Head of Region, South East Asia II

Mercedes-Benz design philosophy – Sensual Purity

 

Mercedes-Benz has an integrated approach when it comes to design as an essential basis to showcase both the product and brand to perfection to create an elevated experience for customers. The design philosophy of Sensual Purity since 2009 has continuously evolved and encapsulates an essential aspect of product designs – the bipolarity of intelligence and emotion. It is the transformation of traditional luxury to modern age interpretations, making it fascinating, tangible and above all, desirable.

 

Committed to the sustainable future of luxury design, Mercedes-Benz proactively works to future-proof the responsible growth of its fashion partnerships. Highlighting best practices and aligning itself with creatives that reflect and champion values such as outstanding and intuitive design, creativity, and innovation. Through its Mercedes-Benz Fashion programmes and creative collaborations, the automobile manufacturer has supported nearly 170 designers in over 30 platforms around the world, including Milan, London, New York, Beijing, Australia, Prague, Istanbul, Berlin and Accra, leading a responsible future in fashion.

Two models on stage at Mercedes-Benz Fashion Week Kuala Lumpur featuring the EQB, EQS and EQC

The MBFWKL 2022 was held at Zepp Kuala Lumpur and took place over three days in the heart of the city and attended by over 1,000 guests ranging from local designers, celebrities and socialites, fashion muses, key opinion leaders, alongside fashion-forward customers and fans of Mercedes-Benz.


For more information on Mercedes-Benz Fashion Week Kuala Lumpur, visit www.mercedes-benz.com.my/mbfwkl

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