• Mercedes-Benz FashionWeek Kuala Lumpur (MBFWKL) 2026 celebrates sophistication and visionary design, uniting Mercedes-Benz and fashion through craftsmanship, innovation, and enduring excellence.
• The eighth edition of MBFWKL brings together Malaysia and the region’s foremost and emerging design talents in a celebration of iconic artistry and forward-looking creativity.
• Beyond the runway, Mercedes-Benz Malaysia unveils the new Mercedes-Maybach SL 680 Monogram Series, an embodiment of timeless elegance, open-top exhilaration, and exceptional craftsmanship.

Kuala Lumpur. The highly anticipated Mercedes-Benz FashionWeek Kuala Lumpur (MBFWKL) returns to celebrate the finest in style and automotive excellence. From 21st to 23rd August, The Exchange TRX will set the stage for three days of fashion, artistry, and creative expression, brought to life through the theme ‘Welcome to Couture. Welcome to Beyond.’. Into its eighth edition, the event marks MBFWKL's evolution beyond a traditional fashion celebration into a broader expression of modern luxury. Central to this year’s MBFWKL is the unveiling of the new Mercedes-Maybach SL 680 Monogram Series, an embodiment of timeless elegance, open-top sophistication, and exceptional craftsmanship.

Published on 24th August 2026.

This journey is rooted in the enduring legacy of Mercedes-Benz. As the brand celebrates 140 Years of Innovation, it continues to evolve vehicle design and technology around the people who experience them, constantly redefining what luxury, comfort, and mobility can mean. This same spirit extends beyond the automotive world. Fashion, like automotive design, is a powerful expression of individuality, shaped by a pursuit of distinctive aesthetics, meticulous attention to detail, and an uncompromising commitment to quality. MBFWKL brings these two worlds together, creating a space where automotive, heritage, and contemporary fashion can inspire one another. The runway becomes an extension of the Mercedes-Benz philosophy: to honour what has come before, while continually moving beyond it.

“As Mercedes-Benz celebrates 140 Years of Innovation, Mercedes-Benz FashionWeek Kuala Lumpur is a natural platform to celebrate what it means to lead with vision. ‘Welcome to Couture. Welcome to Beyond.’ captures where our brand is today – moving confidently into a new chapter while remaining deeply rooted in the craftsmanship, heritage, and pioneering spirit that have shaped our journey. The unveiling of the new Mercedes-Maybach SL 680 Monogram Series alongside Malaysia’s finest designers brings this philosophy to life. It is a powerful expression of how true luxury is never static; it evolves, pushes boundaries, and redefines what is possible with every new chapter shaped by the ambition to go beyond.”

Martin Schulz, CEO & President, Mercedes-Benz Cars Malaysia & Head of Region, Mercedes-Benz Cars Southeast Asia

Beyond the runway: the new Mercedes-Maybach SL Monogram Series

Taking centre stage at MBFWKL 2026 is the new Mercedes-Maybach SL 680 Monogram Series which makes an anticipated appearance in Malaysia, offering guests a closer look at the latest expression of open-top sophistication. Preserving the SL's open-air character while elevating it with Mercedes-Maybach's signature look, craftsmanship, refinement, and exclusivity, the new Mercedes-Maybach SL Monogram Series embodies Mercedes-Benz's progressive vision of automotive excellence. Its presence at MBFWKL 2026 perfectly reflects this year's theme – welcoming guests not just to experience couture, but to discover what lies beyond it.

“The new Mercedes-Maybach SL 680 Monogram Series embodies the essence of Maybach through its exclusive design, open-top character, and exceptional attention to detail. Its distinctive Monogram pattern, elegant proportions, and luxurious interior come together to create a roadster unlike any other. Presenting this model at MBFWKL 2026 is a fitting celebration of the craftsmanship and artistry shared by haute couture and automotive design, where every detail contributes to an experience of true exclusivity.”

Nadia Trimmel, Chief Operating Officer (COO), Mercedes-Benz Cars Malaysia

Couture and beyond: the designers of MBFWKL 2026

Expect 19 luminaries and up and coming talents presenting their best work in interpreting modern luxury in their own special way at MBFWKL 2026. Their collections will reinforce this year’s theme through the lens of individuality and boundary-pushing design – qualities that mirror the brand’s own pursuit of automotive artistry.

Making their MBFWKL runway debut this year are JOYCE COUTURE, Ethereal by Amni S, ROMANCE 1314, D I Studios, and ARUNSAYFULL, bringing fresh perspectives and diverse creative voices to this year’s line-up. Representing Singapore is Furry Tales by Leia, a label rooted in a love for animals that brings together fashion, art, and lifestyle through animal-inspired designs, while raising awareness of rescue, adoption, and wildlife conservation. Meanwhile, BLANC STUDIO brings a contemporary, unisex design language shaped by minimalism, self-expression, and a streetwear influence, adding another regional voice from Indonesia to this year’s showcase.

They join an accomplished line-up of designers including Justin Yap, Dickson Lim, Coterie by Celest Thoi, EL by Ellie Lim, byThian, P-23, SEIBU, TEMMA PRASETIO, and DIKSON MAH each bringing collections that signal the next evolution of their creative journeys. UnitedWood, SETH&LUNA MALAYA, and Joe Chia also return, celebrating the breadth, ambition, and creative momentum shaping Malaysia’s fashion scene today.

Adding depth and diversity to MBFWKL 2026 is an array of brand partners spanning lifestyle and experiential offerings. This year's partners include Kimarie Hairdressing, Kimpton Naluria KL, Luen Heng, M·A·C Cosmetics, SEIBU, Signature Total Home & Living Solutions, and The Exchange TRX.

MBFWKL 2026 brings the week-long Mercedes-Benz roadshow, running from 17th to 23rd August, to a close, offering the public an opportunity to experience the brand’s heritage, vehicles, and latest innovations. Central to the roadshow is Agility+ by Mercedes-Benz, a total mobility solution that combines personalised financing solutions, Guaranteed Future Value, and a suite of curated lifestyle experiences and value-added products including MBFWKL. Agility+ opens the door to the wider world of Mercedes-Benz, a community built on shared passions and meaningful connections, delivering a superior customer value proposition.

Like fashion’s most visionary designers, Mercedes-Benz continues to challenge convention, bringing together distinctive design and craftsmanship to create vehicles that are unmistakably Mercedes-Benz.

Featured vehicles on display include:

• Mercedes-Benz CLA 250+ electric (new)
• Mercedes-Benz GLA 250 4MATIC Nightfall Edition
• Mercedes-Benz GLC 200 4MATIC
• Mercedes-Benz GLC 350 e 4MATIC
• Mercedes-Benz E 350 e
• Mercedes-Benz G 580 with EQ Technology
• Mercedes-AMG GLC 43 4MATIC Coupé Nightfall Edition
• Mercedes-AMG GT 63 4MATIC+

Mercedes-Benz Anniversary Year “140 Years of Innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes-Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.