Design.

We are creating the design idiom of the automotive future.

Design Insight


Design Insight.

Design Insight


Design Insight.

  • Philosophy

    Mercedes-Benz design philosophy.

    The Mercedes-Benz design philosophy strikes the balance between tradition and modernity.
    Gorden Wagener is the head of design of the Mercedes-Benz Group AG.

    Mercedes-Benz design philosophy.

    Design creates the exceptional and plays a crucial role in defining the public brand image. The designers of the Mercedes-Benz Group AG design division create the cars of the future today at the crossroads of tradition and modernity.

    To them, a comprehensive approach is essential because both the products and the brands of the Mercedes-Benz Group AG have to be put in perfect light. That is why the global team around Mercedes-Benz Group AG Head of Design Gorden Wagener designs all brands and products of the company - from the automobiles to the holistic corporate design of all brands of the Group. As a result, the designers create all touchpoints where a customer comes into contact with the company, while at the same time creating an overall experience.

  • Process

    The way Mercedes-Benz Design works.

    The design process starts with a sketch that reflects joy of innovation and love of detail.

    The way Mercedes-Benz Design works.

    The work of a designer is characterised by joy of innovation and love of detail. Years go by from the first idea to model acceptance, years during which the designers jointly create the final vehicle step by step. The team works with what initially are rival designs to create the next generation of a Mercedes-Benz.

    The design process is an integral part of the development process (Mercedes-Benz Development System). The designers work closely with research, development and production units, coordinate vehicle dimensions, material concepts and production processes, and consequently also ensure the buildability.

  • Design Code

    The definition of Sensual Purity.

    The 'Design Code' of Mercedes-Benz allows a discrete interpretation of Sensual Purity for each model.

    The definition of Sensual Purity.

    The 'Design Code' of Mercedes-Benz.

    The 'Design Code' of Mercedes-Benz.

    The design philosophy of Sensual Purity as an expression of modern luxury is at the heart of the work of the Mercedes‐Benz designers. It is defined by the 'Design Code', which is based on six guidelines. They are interpreted accordingly for each model, and as a result give each vehicle an independent character, while nonetheless ensuring that it is always recognisable as a Mercedes‐Benz.

Mercedes-AMG GT Concept


As extreme as it gets: the design of the Mercedes-AMG GT Concept.

Sports car brand AMG Future Performance presents hybrid show car.

Mercedes-AMG GT Concept


As extreme as it gets: the design of the Mercedes-AMG GT Concept.

Sports car brand AMG Future Performance presents hybrid show car.

Four-door sports car from Affalterbach.

Side view of the Mercedes-AMG GT Concept against a black background.

Four-door sports car from Affalterbach.

With the Mercedes-AMG GT Concept show car, the sports car and performance brand provides an outlook of the alternative drive configurations AMG is designing. The four-door sports car from Affalterbach seamlessly continues the AMG GT success story.