AMG Private Lounge

The exclusive platform for AMG drivers and fans.

Become a member of the AMG Private Lounge. Exclusive benefits, the most important news, exciting events and an enthusiastic community – all this and more can be found in the AMG Private Lounge. Join drivers and fans from around the world and immerse yourself in the adrenaline-laden world of Mercedes-AMG. Register in the AMG Private Lounge now and become part of the fastest family in the world.

Product presentations and car checks

Discover exclusive vehicle insights.

Immerse yourself in the world of our vehicles and learn all about the exceptional highlights of the latest vehicles from our product managers. Just take a look - and chat with others in the AMG community.

A rear view of a Mercedes-AMG vehicle.

Get to know us.

Join the AMG Private Lounge, the world's largest community for Mercedes-AMG owners, drivers, and fans and enjoy exclusive benefits.

The AMG crest on the front of a Mercedes-AMG model.

AMG Experience

Experience unique moments with #TheAMGExperience.

Experience the unique AMG Performance in the most beautiful and fastest places in Europe: the AMG Experience will take you to world-famous race tracks, picturesque country roads and to icy tracks in Lapland, Sweden. For 55 years, Mercedes-AMG has stood for passionate performance. The AMG Experience embodies this promise and combines it with driving enjoyment, lifestyle and motorsport in their purest forms. Our diverse training and events offer the right programme for every taste and level of experience: from racing track beginners to experts, from short trips to luxury adventures.

Retail Touchpoints

AMG Centre Worldwide.

People don't buy a Mercedes-AMG on a whim, but above all because of their enthusiasm and passion. And this is precisely the focus of over 600 AMG Performance Centres worldwide, with their first-class sales and service experts. Here, their sheer and infectious enthusiasm for the brand and for motorsport is conveyed to visitors with the aid of exclusive equipment and high-quality materials, emotional motorsport attributes and multimedia presentations as well as a selection of our vehicles. The AMG dealer network is supplemented by five independent AMG Brand Centres worldwide and the first AMG Experience Centre (Zhejiang, China).

AMG Performance Centre

Immerse yourself in a world where luxury and performance are drawn together into a single adrenaline-filled concept. In addition to the Mercedes-AMG portfolio, also awaiting you at our AMG Performance Centres are our service, spare parts, financing and insurance offers. Specially trained AMG experts, whose passion for maximum performance is at least as great as your own, are ready and waiting to advise fellow enthusiasts.

An AMG Performance Centre.

AMG Brand Centre

In impressive buildings and with an unmistakable design, AMG Brand Centres offer you a uniquely intense brand experience. Discover an impressive range of AMG vehicles and services – tailored to your needs. Whether it’s a consultation meeting or a test drive – this is where AMG becomes an experience.

An AMG Brand Centre.

AMG Experience Centre

In the first AMG Experience Centre (Zhejiang, China), you will be offered a unique product and brand experience.
The focus here is on the AMG motorsport DNA, which you can experience up close, with the wide range of vehicles, on the racetrack right next to the AMG Experience Centre. And away from the racetrack, Café 63 is a great place for a visit. You can also discover a diverse selection of exclusive accessories from AMG.

An AMG Experience Centre.

Mercedes-AMG World

Affalterbach. Home of Driving Performance.

We have always believed in competition, ideas, high performance and mastery of our craft. Where the art of engineering meets a very special attitude: welcome to the world of Mercedes-AMG. We follow this claim to create automotive performance for the racetrack - and for the road. We call this "AMG Driving Performance".