Mercedes-Benz appoints Martin Schulz as CEO & President, Mercedes-Benz Cars Malaysia & Head of Region, Mercedes-Benz Cars Southeast Asia.

Over her 20+ year career at Mercedes-Benz, Amanda Zhang has held senior leadership roles across Europe and Southeast Asia, leading organisations through significant transformation. Under her leadership, Mercedes-Benz Malaysia implemented Southeast Asia’s first Retail of the Future Agency Model and launched the first flagship luxury retail format, Stars@Mercedes-Benz Bangsar, strengthening the customer value proposition through data-driven insights and digitalisation. She broadened the product portfolio to deliver clear “luxury of choice”, expanded the EV charging ecosystem through strategic partnerships, drove profitable growth in Singapore, and reinforced the regional Go-to-Market strategy. As a result, the business is well positioned for sustained growth, accelerated electrification, and long-term customer value creation. In her advisory role, she will support strategic continuity and help ensure a seamless transition.
 

“It has been a privilege to lead Mercedes-Benz Malaysia and Singapore, and I am immensely proud of what our team has achieved together across the region. I warmly welcome Martin Schulz as he steps into this pivotal role and have full confidence in his leadership as he takes the organisation into its next phase of growth across Southeast Asia. I look forward to supporting a smooth transition and continued momentum for the business.”

With a career at Mercedes-Benz since 1999, Martin Schulz brings extensive international experience, having held CEO roles in the United Arab Emirates (UAE) and Romania, complemented by over 10-years in senior management roles across Asia, including Vietnam, Thailand, and Korea prior to that. Preceding this appointment, Martin was based in Stuttgart, Germany, the headquarters of Mercedes-Benz serving in various Sales & Marketing functions.

“I am thrilled to return to Asia and join the teams in Malaysia and across the Southeast Asia region. This is a period of immense opportunities for Mercedes-Benz, and I am committed to working closely with our colleagues and valued retail partners to deliver exceptional customer experiences, products, and services, and reinforce our leadership in luxury mobility across this vibrant region. I would like to express my sincere appreciation to Amanda and her team for their outstanding achievements, her support in ensuring a smooth transition, and her ongoing guidance on key strategic initiatives for our business in Southeast Asia.”