Kuala Lumpur. Mercedes-Benz Malaysia and Asbenz Stern Sdn. Bhd. today unveiled a new Autohaus in Kuantan, further strengthening the brand’s retail presence in the East Coast region. Strategically located in Indera Mahkota, a rapidly growing suburb and business hub, the facility is designed to deliver a refined and elevated customer journey. It also stands as the largest Mercedes-Benz Autohaus on the East Coast.

15th May 2026

Martin Schulz, CEO & President, Mercedes-Benz Cars Malaysia & Head of Region, Mercedes-Benz Cars Southeast Asia

“Kuantan has always been an important location for us, and this new Autohaus marks the next step in our journey here. By investing in a purpose-built facility with expanded capabilities, including body and paint services, we are able to serve our customers more efficiently and comprehensively. Our commitment remains the same, to deliver the level of care and quality that our customers expect from Mercedes-Benz.”
 

Goh Chuan Kiong, Managing Director, Asbenz Stern Sdn. Bhd.

The new Autohaus reflects the latest Mercedes-Benz retail brand presence, focused on delivering a seamless, digitalised, and intuitive customer journey. Spanning 26,565 sq ft of showroom display and customer spaces within a total built-up area of 65,340 sq ft, the facility presents a modern integration of end-to-end customer touchpoints from sales to aftersales and everything in between.

Customers can explore up to six vehicles on display, showcasing a broader range of the Mercedes-Benz portfolio. Complementing this are thoughtfully curated customer touchpoints such as the Star Lounge and access to the Mercedes-Benz Lifestyle Collection, creating a welcoming and engaging atmosphere throughout each visit.

Marking a first for Asbenz Stern, the Kuantan Autohaus now includes integrated body and paint services, further strengthening its aftersales offering on the East Coast. Equipped with up to 16 fully equipped work bays, the facility supports everything from scheduled maintenance to more extensive repair work, all carried out by Mercedes-Benz trained and certified technicians to ensure consistent quality and care.

Supporting the growing shift towards electric mobility, the Autohaus is also equipped with on-site DC fast-charging infrastructure of up to 120 kW, capable of charging two vehicles simultaneously. This provides greater convenience and accessibility for owners of all-electric and plug-in hybrid models.

To date, Asbenz Stern has invested a total of RM35million across its network, including the latest RM23million investment in the Asbenz Stern Kuantan Autohaus. With three Autohauses now operating in Kedah, Pahang, and Terengganu, Asbenz Stern remains committed to delivering the exceptional customer experience synonymous with every facility bearing the Mercedes-Benz three-pointed star.

Mercedes-Benz Anniversary Year “140 Years of Innovation”

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles, like the all-new GLC and the award-winning all-new CLA. With the new S-Class, the company continues the biggest product launch programme in its history. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility. The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes-Benz does: Welcome home.

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence. Along the way customers, fans and colleagues will get to join in the celebrations - on an epic adventure that will run until October. Follow the “140 Years. 140 Places” drive across six continents on our “140 years of innovation | Mercedes-Benz Media” special and via the Mercedes-Benz Community.

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