JNBY
JNBY stands as a trailblazer in contemporary women’s fashion, celebrated for its innovative blend of modern street style and architectural elegance. With a loyal global following, the brand’s philosophy—“Just Naturally Be Yourself”—resonates through timeless creations, distinctive silhouettes, and bold artistic prints. JNBY’s commitment to research and material innovation ensures every collection embodies modernity, vitality, and meaningful serenity.
Croquis, the distinguished menswear label under the JNBY Group, redefines classic 1990s menswear with a minimalist and artistic approach. Launched in 2005, Croquis champions individuality and creative expression, inviting independent spirits to explore a refined balance between inner essence and everyday style. With its signature ‘slow guys’ concept and a playful reinterpretation of tradition, Croquis continues to inspire those who appreciate design, art, and thoughtful craftsmanship.
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SEIBU
SEIBU, Japan’s iconic luxury department store, makes its highly anticipated Malaysian debut at The Exchange TRX, spanning an impressive 250,000 square feet across four levels. Showcasing a curated selection of luxury, international contemporary, and Japanese fashion brands, SEIBU also features a premium food hall, creating a holistic destination for discerning shoppers.
At SEIBU, luxury is elevated to a way of life. Guests are invited to immerse themselves in an exclusive world where the finest fashion, craftsmanship, and culinary experiences converge. As a sanctuary of sophistication and opulence, SEIBU offers a unique journey into the pinnacle of style—an experience where luxury knows no bounds.
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DAY 2: 14 June, Saturday
DIKSON MAH
DIKSON MAH is a contemporary fashion brand renowned for redefining elegance through innovative design and impeccable craftsmanship. Embracing minimalist yet textured silhouettes, each collection is a statement of wearable art, seamlessly blending 3D-printed elements with structured tailoring to push the boundaries of traditional fashion.
The brand’s latest collection, EDGE, draws inspiration from the human body’s structure and silhouette, featuring bold lines and sculpted forms that celebrate individuality. At DIKSON MAH, structure and innovation converge, transforming fabrics into a second skin where refined elegance meets a daring edge.
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P-23
P-23 emerged in June 2020 with a vision to create fashion that transcends fleeting trends, championing individuality and creative freedom. Originally known as PiratePROBLEMS by Eazen Lee, the brand quickly established itself through its urban attitude and thoughtful craftsmanship. A pivotal partnership with Fong Yau Wei in 2023 led to the evolution of (PROBLEMES), introducing a refined yet boundary-pushing aesthetic that artfully blends classic and contemporary influences.
In August 2024, P-23 entered a new era by joining forces with The 23 Company, signaling a bold step forward while honoring its roots. The brand’s design philosophy thrives on dualities—where the essence of minimalism and maximalism coexist in harmony. Every piece is meticulously crafted, balancing presence and intention, for those who seek modern, meaningful fashion with an expressive edge.
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EL BY ELLIE LIM
EL BY ELLIE LIM is a contemporary fashion label celebrated for its unisex chic, offering sophisticated pieces that radiate confidence and effortless style. Each design masterfully combines timeless elegance with innovative techniques—from intricate fabric manipulation to bold architectural silhouettes—reflecting EL’s dedication to pushing the boundaries of modern fashion while preserving a refined, enduring allure.
Driven by a vision to redefine contemporary fashion, EL places inclusivity and creativity at the heart of its brand. Every garment is crafted to empower individuals, enhancing personal style while celebrating diversity and individuality, making EL a true champion of modern expression.
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BYTHIAN
Founded in 2006 by Creative Director, Teresa Thian, BYTHIAN is a distinguished Malaysian fashion brand celebrated for its high-quality, fashion-forward garments that seamlessly blend artisanal techniques with modern aesthetics. Specializing in ready-to-wear unisex and women’s apparel, BYTHIAN is recognized for its innovative and playful designs that continually push creative boundaries.
Renowned for meticulous craftsmanship, BYTHIAN utilizes premium fabrics to craft elegant collections and tailored pieces that appeal to refined, contemporary tastes. With key operations in both Malaysia and Thailand, the brand exemplifies a steadfast commitment to design excellence and luxury, making it a standout in the region’s fashion landscape.
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WEIHAOYONG
WEIHAOYONG returns with a refined vision, embracing minimal lines and a maximized outlook that strikes a perfect balance between understated design and thoughtful accents. The brand’s latest collection is a deeper reflection on personal significance, offering a bespoke wardrobe experience that seamlessly transitions from the comfort of home to the center stage—an everyday luxury tailored to the individual.
Each piece is crafted to stand the test of time, serving as a canvas for self-expression and a chronicle of lived moments. With WEIHAOYONG, experience garments that evolve with you, delivering a continuous sense of belonging and authenticity at every step of your journey.
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YULEZA
YULEZA is a Malaysian-based luxury womenswear label renowned for blending time-honoured couture techniques with a modern sensibility, resulting in unique and feminine creations for the contemporary woman. Inspired by the arts, Creative Director, You Sheng Tan infuses each collection with exquisite craftsmanship and intricate embroidery, capturing the true essence of luxury in every meticulously handcrafted piece.
The YULEZA Atelier is dedicated to evolving the art of dressmaking, creating elegant garments that celebrate femininity, grace, and refinement. Each piece is artfully tailored to enhance poise and confidence, weaving a magical tale of splendor and opulence that reflects both tradition and imagination.
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TEMMA PRASETIO JAKARTA
Temma Prasetio, founder and creative director of the eponymous brands, TEMMA PRASETIO and TEMMA PRASETIO READY-TO-WEAR, is a visionary menswear designer celebrated for his innovative approach and dedication to craftsmanship. Born and raised in East Java, Indonesia, Temma’s deep appreciation for art and culture fueled his pursuit of fashion, leading him to graduate in menswear from the esteemed Instituto Di Moda Burgo, Indonesia’s first Milan-based fashion school.
A runner-up in the prestigious Perancang Mode Menswear 2018 competition, Temma has since showcased his collections at major events including Jakarta Fashion Week, Indonesia Fashion Week, JF3, and Dubai Fashion Week 2023. Through his two labels, Temma Prasetio continues to redefine menswear with creativity and innovation, producing high-quality wearable art and ready-to-wear pieces that set new standards for modern sophistication.
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SETH&LUNA MALAYA
Founded in 2017, SETH&LUNA MALAYA is a distinguished Malaysian fashion house celebrated for its haute couture, bespoke bridal, ready-to-wear, and statement accessories. Renowned for bold, feminine silhouettes that seamlessly blend Nusantara heritage with modern elegance, SETH&LUNA MALAYA crafts pieces that honor tradition while embracing a contemporary edge. The creative duo, formally trained at UiTM Shah Alam, have garnered regional acclaim, securing accolades such as 2nd place at Gen-F 2018, Designer of the Year at Kedah Fashion Week 2019, and a coveted invitation to showcase in Jakarta as Malaysia’s sole haute couture representative.
SETH&LUNA MALAYA is more than a fashion label—it is an immersive experience that champions accessibility and inclusivity, redefining couture as an art form that transcends boundaries of race and gender. Through collaborations with renowned brands and meaningful initiatives, the brand continues to inspire, creating for those who dare to feel.
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DAY 3: 15 June, Sunday
DICKSON LIM
Founded in 2020, Dickson Lim is a visionary fashion house committed to elevating the made-to-measure industry through reimagined tailoring and unconventional garment construction. With a focus on premium textiles and meticulous craftsmanship, the brand seamlessly unites opulence with utilitarian aesthetics, offering garments that empower clients to express their individuality with confidence and aspiration.
Originating from Kuching, Sarawak, Dickson Lim is renowned for breaking the boundaries of traditional menswear, introducing unique cuts and innovative detailing. In just three years, the label has achieved international acclaim, with designs gracing global celebrities and prestigious platforms such as Vogue magazine and the Academy Awards—making Dickson the only Malaysian designer to dress a celebrity at the Oscars to date.
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UNITEDWOOD
UNITEDWOOD is a contemporary womenswear brand renowned for its accessible, high-quality ready-to-wear collections that seamlessly blend modern elegance with edgy femininity. Founded by Jonathan Cheng and Voon Lai, the label draws from the duo’s diverse backgrounds in couture, architecture, and art, resulting in wearable statement pieces that celebrate sophisticated individuality. Jonathan’s expertise in couture and cutting techniques, paired with Voon’s architectural eye for shape and sculptural lines, infuses each collection with a unique sense of modernity and artistry.
Inspired by icons such as McQueen, Le Corbusier, and Rauschenberg, UNITEDWOOD’s design language is defined by structured silhouettes, rich textures, and unexpected details that contrast classic and contemporary elements. The brand’s exquisite feminine dresses and separates have become favorites among celebrities across Asia and beyond, with stars like Myolie Wu, Tiffany Hsu, Zhao Liying, and Lady Kitty Spencer donning its signature looks. Available at Harvey Nichols Hong Kong and select US stores, UNITEDWOOD continues to redefine elegance for the confident, sophisticated woman.
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COTERIE BY CELEST THOI
Celest Thoi, renowned for her iconic white wedding dresses, introduces a fresh perspective with COTERIE—a casual-chic white range designed for everyday elegance. Inspired by her circle of stylish friends, this collection features essential white shirts, shirt-dresses, and simple white dresses that blend smart, modern aesthetics with a focus on comfort and versatility.
Crafted from a variety of textured white cottons, each piece reflects Celest’s personal style and commitment to effortless sophistication. Perfect for the dynamic, modern woman who values quality and embraces life with confidence, these ensembles are easy to style and wear, embodying a sense of relaxed chic. As Celest herself believes, “Everyone should have a good white shirt as a main staple in your wardrobe.”
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DOUGLAS CHEW
DOUGLAS CHEW is a distinguished Malaysian fashion designer whose international career spans the world’s most prestigious fashion capitals. In Paris, he refined his craft with legendary houses such as Thierry Mugler, Givenchy, and Loris Azzaro—where he became Creative Director at just 26—immersing himself in the artistry of haute couture, sharp tailoring, and glamorous eveningwear. His Parisian tenure was marked by bold, theatrical designs and a mastery of luxury embellishments, setting the foundation for his signature style.
Transitioning to New York in the early 1990s, Douglas brought his expertise to Vera Wang as Creative Consultant, shaping high-end bridal and eveningwear collections renowned for their modern silhouettes and intricate detailing. His journey continued in Shanghai, where he led creative projects for global giants like Walt Disney Company, Li & Fung, and Universal Studios, fusing high fashion with pop culture and market-driven innovation. DOUGLAS CHEW's legacy is defined by his seamless blend of Parisian craftsmanship, New York’s commercial sensibility, and Shanghai’s cutting-edge vision—making him a true force in contemporary fashion.
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JUSTIN YAP
JUSTIN YAP is celebrated for his unbridled passion for sartorial elegance, crafting designs that epitomize sexy, sharp tailoring and refined sophistication. Drawing inspiration from his childhood spent watching his grandmother sew, the Kuala Lumpur-born designer honed his skills under couturier Carven Ong and launched his eponymous womenswear label in 2007 after winning the MIFA Best Evening Wear Designer award. Justin’s collections are distinguished by bold, sumptuous fabrics, languid silhouettes, and his signature use of contrasting colors—most notably, a striking turquoise. Each piece is a testament to his impeccable taste and commitment to couture-level workmanship.
Beyond his acclaimed womenswear, JUSTIN YAP has collaborated with international brands such as Martell, Toni&Guy, and L’Oréal, and is an active committee member of the Malaysian Official Designers Association (MODA). His portfolio includes the JUSTIN YAP COLLECTION, a ready-to-wear line, and JUSTIN YAP PRESTIGE, a couture and bespoke label favored by celebrities across Asia. Justin’s approach to fashion is rooted in the belief that garments are extensions of self-confidence, blending classic tailoring with innovative construction and a touch of luxury. His vision extends to footwear, with hand-crafted neo-classic shoes designed for the modern, confident woman—each creation reinforcing his reputation as one of Kuala Lumpur’s most influential designers.
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KHOON HOOI
KHOON HOOI is a modern occasion wear label renowned for delivering new luxury to women worldwide. Established in 1999 by Malaysian designer Lee Khoon Hooi, the brand is celebrated for its masterful blend of technical craftsmanship and artisanal detail, with each piece showcasing a dynamic interplay of silhouettes, prints, and vibrant colors.
Since 2010, KHOON HOOI has been a fixture at Paris Fashion Week, earning international acclaim and a devoted clientele. The label’s exquisite designs have graced Hollywood’s elite at major red carpet events, including the Screen Actors Guild Awards, Golden Globe Awards, and Vanity Fair’s Oscar Parties, solidifying its reputation as a global purveyor of sophisticated elegance.
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*Designers listed in order of appearance at Mercedes-Benz FashionWeek Kuala Lumpur 2025.