News and Events: Mercedes-Benz Fashion Week in Kuala Lumpur.

Mercedes-Benz Fashion Week in Kuala Lumpur

Mercedes-Benz Fashion Week in Kuala Lumpur

  • Joining in the elite circuit of fashion week events in New York, London, Paris & Milan, Mercedes-Benz Fashion Week Kuala Lumpur (MBFWKL) sets the stage for this illustrious event as the first in Malaysia and South East Asia under the banner of Mercedes-Benz.
  • The inaugural MBFWKL brings together the biggest names in local, regional and international fashion circles including Julien Macdonald, Francis Libiran, Boggi Milano, Thomas Wee, AHNDE and CMDI.
  • Presented in four themed nights representing the four product portfolios; Compact Cars, Limousines, SUVs and Dream Cars, MBFWKL will be held at the Chin Woo Stadium in the Kuala Lumpur City Centre.
  • Fashion Futures design competition highlights and supports budding talent among young designers in the local fashion industry.


“At Mercedes-Benz, we passionately believe in the concept of modern luxury and we have shown this through our participation in fashion events for over 20 years. As we continue to innovate as a leading brand in the premium automotive segment, we should similarly endeavour to push the boundaries in other areas befitting this standing. With such efforts, we aim to provide a holistic lifestyle experience to the esteemed patrons of our brand who understand all manner of luxury – fashion included. In the future, we hope to promote learning by supporting the local talent pool of emerging designers in our fashion events and with designer exchange programs to develop the vibrant Malaysian fashion industry,” said Dr Claus Weidner, President and CEO, Mercedes-Benz Malaysia.


“Mercedes-Benz Malaysia takes great pride in announcing the inaugural Mercedes-Benz Fashion Week Kuala Lumpur event. The Mercedes-Benz Fashion Week concept is a mainstay of the global fashion calendar, and we’re proud to have Malaysia feature on this circuit not only as an individual country, but representing the region as well. Our cars are works of automotive art, an embodiment of modern luxury and designed around the philosophy of sensual purity. Sharing these attributes with the world of high fashion, it goes without saying that we’re excited to be able to bring this experience to our Mercedes-Benz customers and fans,” says Mark Raine, Vice President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia.


Mercedes-Benz global commitment to fashion spans over 20 years, lending its name to some of the most prestigious events in fashion capitals all over the world. As a headline sponsor of the Mercedes-Benz Fashion Week circuit through New York, Berlin and Beijing and as partner to fashion weeks in Paris, London and Milan to name a few, Mercedes-Benz is present in over 45 countries reaching over 65 platforms. Taking its place among these events is Mercedes-Benz Fashion Week Kuala Lumpur (MBFWKL), setting the stage for Malaysia and South East Asia.


What does Mercedes-Benz have to do with fashion? Trendsetting design, pioneering innovations and modern luxury are all core principles of Mercedes-Benz, and the creativity, craftsmanship and technical expertise form the link between the class-leading cars of the brand and the cutting-edge world of fashion.




Julien Macdonald (UK)

Julien Macdonald OBE, studied fashion knitwear at the University of Brighton and received his MA at the Royal College of Art in London.


Soon after the success of his RCA graduation show in 1996, his talent caught the attention of Karl Lagerfeld at Chanel and he was appointed head designer of knitwear at Chanel as well as for the iconic designer’s eponymous label Lagerfeld from 1996 to 1998.


Macdonald launched his own label in 1998 with ‘Mermaids’ a static presentation of his designs styled by Isabella Blow and there began his reputation as a leading British fashion designer whose high octane and glamorous designs were soon to be coveted by international stars such as Kate Beckinsale, Beyoncé, Kristen Stewart, Madonna, Liv Tyler, Heidi Klum, Kim Kardashian, Rihanna, Karen Elson, Katy Perry, Naomi Campbell, Taylor Swift and Miley Cyrus to name but a few.


In 2001, Macdonald was named at the Elle style awards British Designer of the Year and the same year he was appointed as successor to Alexander McQueen as creative director of the French fashion house Givenchy, designing both haute couture and ready-to-wear collections.


Again in 2003 Julien received the British Glamour Designer of the Year award and GQ Womenswear Designer of the Year, a further nod to his status as an important member of British fashion. It didn’t stop there as Julien was also nominated a year later at the Olivier awards for his costume designs for the Richard Alston dance company’s ‘Shimmer’ at Sadler’s wells theatre.


In 2004 Julien decided to focus on his own label and shows but being such a coveted designer he was asked to overhaul the British Airways uniform bringing it into the 21st century and firmly putting the glamour back into flying. His iconic designs are still visible today on British Airways staff worldwide.


In 2006 Julien was awarded an Order of the British Empire for his services to the fashion industry and is proud to represent the British people and country as a whole.


Following the launch of his atelier in February 2013 Julien’s show themed ‘Viva Las Vegas at London Fashion Week was an eagerly anticipated and celebrity packed fashion extravaganza which firmly confirmed him as the King of Glamour.


His most recent collaboration was with the English National Ballet for the Queen’s coronation festival where Julien designed the costumes for the world famous ballet company performing ‘tempus’.


Julien’s career has in recent years extended beyond the catwalk and into broadcast media, including the top rated ‘Britain’s Next Top Model’ and he is regularly called upon to communicate his definitive perspective on fashion and culture through both radio and television.


Julien’s extensive charity work means he is heavily involved with the Macmillan Cancer Support charity as well as being a patron of Breast Centre Llandough, wales. For the last two years he has also designed the Tickled Pink cancer charity bag selling over 300,000.


Thomas Wee (SG)

Thomas Wee has been in the fashion industry for almost 40 years, since being a finalist in the first Young Fashion Designer Contest organized by Her World magazine in 1978.


He opened his first high-end boutique in 1983, going on to represent Singapore in “The Best of Asian Designers”, “The Best of Best” and “The Premier Designer Show” in 1985. In 1986, he started “Mixables”, the first career wear line for women in Singapore by a Singapore Designer. The success of Mixables led to helming diffusion lines: Pretá, Sino and bridal gown label ‘Made in Heaven’. Highly regarded as Singapore’s fashion legend and ‘the grand master of precision tailoring’, Wee’s style is instantly recognizable through his impeccable workmanship, cutting edge 3D forms and innovation in his apparel.


For eleven years since 1999, he taught fashion design and pattern drafting at the Nanyang Academy of Fine Arts. He is also one of the main mentors for young design talents under Parco Next NEXT incubator program, organized by Spring Singapore and the Textile and Fashion Federation of Singapore.


He was also one of the three top Singapore Fashion Designers that opened the Women Fashion Week 2011, Singapore’s first haute couture event that was graced by Didier Grumbach, president of the FEDERATION FRANCAISE DE LA COUTURE DU PRET-A-PORTER. Recently in 2011, he was voted by CNN Power List as one of the 30 people who have shaped Singapore.


Francis Libiran

Francis Libiran’s love for couture started at a young age, his early experiences in dealing with fashion took place alongside his mother, Rebecca, whose own sense of personal style and elegance became a major influence for him. An alumni of the prestigious University of Santo Tomas, he studied Architecture before aiming for a course in Fashion Design at the Fashion Institute of the Philippines. Enamored by his love for fashion and artistry, Francis Libiran continuously pursues his dream as a soldier for the arts, bringing pride, honor, and glory to the Philippines.


This A-List Filipino designer is the newest couturier to be featured in Hollywood Supermodel Tyra Bank’s long-running reality TV show “America’s Next Top Model British Invasion.” His remarkable Hello Kitty Couture Collection, seen in the April 2012 episode of ANTM Cycle 18, was so impressive that it paved his way to design dresses and gowns for Tyra Banks, which led her to be hailed ‘best dressed’ in many red carpet events. Later, on the 12th episode of America’s Next Top Model Season 22, Francis Libiran made a comeback wherein his collection called “Creatures of the Night” was featured.


The men’s clothes were themed as “hunters” while the women’s clothes were themed as “hunted”. The episode was, indeed, a celebration of Filipino talent making waves abroad.


Francis Libiran stepped into another pedestal when he held his first fashion gala at the Grand Lobby of Manila Hotel, the oldest and historical luxury hotel in the Philippines, during its Centennial Celebration. For a once-in-a-lifetime event, Francis Libiran launched his ‘100 Collection’ making use of purely Filipino fibers such as pineapple, banana and precious embellishments such as the mother of pearl.


In that same year, Francis Libiran was the lone representative of the Philippines in the annual fashion show held at held at the Tokyo Tower, Japan. With his Sakura Collection, Francis Libiran perfectly executed his own rendition of Japan’s National Dress, the Kimono, infused with the Philippines’ Maria Clara which became the most-applauded collection during the festival.


In October of 2013, Francis Libiran impressed international fashion crowds during Portland, Oregon's version of Fashion Week called “FashioNXT” where he premiered his Spring/Summer 2014 Collection. FashioNXT aims to anticipate what’s next in fashion and lifestyle. According to Time Magazine, it is ranked as the number 1 show in the US outside New York Fashion Week.


Another feather to his cap, Francis Libiran once again made headlines when he created the winning gown of Miss World 2013 Megan Young - the first representative of the Philippines in almost 50 years to win the prestigious title.


Sebastian Gunawan

A life dedicated to inspire and be inspired by women seems to be a pre destined matter for Sebastian Gunawan. From mere hobby, this talent was then honed by a degree in fashion design at the Fashion Institute of Design & Merchandising in Los Angeles. The glamorous air of Hollywood seems to be a starting point for his design inspirations, something that was later honed at Milan's famed Instituto Morangoni.


After finishing his formal education, he then came back to Indonesia to establish his own label under ‘SEBASTIANGUNAWAN’ in 1993. In the same year represented Indonesia at the prestigious "Young Fashion Designers Contest". His distinctive style was later recognized internationally when he received the First Award at the "International Apparel Federation World Young Designer Award 2004" in Barcelona, Spain. A year later he was invited to show his collection at "Moda in 3D" in Rome, Italy.


Sebastian Gunawan continues to grow his company expanding into one couture house (SEBASTIANGUNAWAN), two ready-to-wear labels (SEBASTIANred and VOTUM) and one bridal house (SebastianSPOSA). Sebastian Gunawan today often appointed as Indonesia’s fashion ambassador to showcase not only his talent as a national fashion designer, but also as a frontal figure to set the standard of Indonesia’s fashion couture. He is the first Indonesian designer to be recognized and given a title as a couturier by the Asian Couture Federation (ACF). Sebastian Gunawan continues to craft his masterpieces in Jakarta, Indonesia.


Boggi Milano

Boggi Milano is a leading menswear retailer inspired by Italian lifestyle. It plans and designs contemporary men’s fashion, taking care of every single aspect, from production to distribution, in order to offer and spread its unique style and quality. Established in 1939, Boggi opened its first direct store in Milan in 1964.


From 1939 onward, Boggi Milano has always been evolving, without ever losing touch with its customer: a contemporary, modern and cosmopolitan businessman, offering him an excellent price-quality ratio and providing expert, professional style advice.


Anyone who enters a Boggi Milano store feels part of a special world, where style meets professionalism, and where customers can always count on a complete and personal service. With over 140 stores in more than 31 countries, Boggi Milano dresses an elegant man who wishes to feel at ease in every occasion.


Other designers include Celest Thoi, Tourne de Transmission, AHNDE, Tube Gallery, Priyo Oktaviano, Nerdunit, Duchess & Co, Payahui, CMDI Menswear and Ivan Young.


The lone Filipino fashion designer was invited by esteemed fashion leaders from China’s icy winter wonderland city, Harbin. Francis Libiran presented his signature art deco embroidered wearable art pieces as part of the 6th season of Harbin Fashion Week. HFW is one of the biggest major annual events in China that aims to gather innovative fashion brands from over 40 countries and provide a platform where these brands can strategically showcase their creations to influential press and potential buyers, manufacturers, and retailers all over the world. In 2018, Francis Libiran was again the sole representative of the Philippines invited to join the Harbin Fashion Week.


For its 25th year, renowned Filipino Fashion brand Bayo, has appointed Francis Libiran as their designer-in-residence. Bayo and Francis Libiran has collaborated to create special collection moved by Filipinas across the world. Inspired by the 3 main islands of the Philippines, Luzon, Visayas and Mindanao he combined his signature art deco designs to fashioned different silhouettes in ready to wear style.

Lending depth and variety to MBFWKL 2018 are brand partners from across the spectrum of lifestyle and experiential products and services as follows:

Partner Brand
Official Hotel & Dining Ritz-Carlton
Official Makeup & Skincare NARS
Official Hairstyling Kimarie & Kerastase
Official Jeweller Ceres
Official Beverage Somersby
Sparkling Rosé
Official Liquor Martell & Chivas

Mercedes-Benz Fashion Week Kuala Lumpur Schedule:

Night Theme Show Date
1 Limousines – ConnectionAsia Showcase 10 May
2 SUVs – International Trends Showcase 11 May
3 Dream Cars – Mercedes-Benz Gala Night 12 May
4 Compact Cars – Cutting-edge Malaysian Labels 13 May

Mercedes-Benz Malaysia additionally presents the MBFWKL 2018 Fashion Futures Design Competition at the Gala Night, a new, independent competition that will be held yearly as a key component of the show. Targeting Malaysian designers with 6 months to 4 years work experience in the fashion industry, five finalists are required to produce 4 sets of original Ready-to-Wear looks based on a specific theme provided.


These looks will be judged at the Fashion Futures runway show, with an eventual winner selected based on a tabulation of scores from the judges.


The winner of the Mercedes-Benz Fashion Week KL 2018 Fashion Futures design competition will be sent for an all-expenses-paid trip to attend an international Mercedes-Benz Fashion Week event. Besides being able to mingle with renowned international designers, the winner will also be able to gain exposure and insights on the fashion industry.


Official website for Mercedes-Benz Fashion Week Kuala Lumpur 2018: