News and Events: Logic vs. Emotion: One Car Prevails.

Logic vs. Emotion: One Car Prevails – The new locally-assembled E-Class

Logic vs. Emotion: One Car Prevails – The new locally-assembled E-Class

  • Mercedes-Benz Malaysia marks a new era as the most intelligent limousine in the premium segment, the E-Class, is now available as a locally assembled model.
  • The E-Class carries the modern luxury hallmark that is only made possible through the superior Mercedes-Benz craftsmanship, delivering stylish highlights with its distinctive and striking design and high-grade interior. 

The new E-Class sets benchmarks as it redefines innovation standards in the Malaysian automotive market. With Intelligent Drive, Active Brake Assist with autonomous breaking and PRE-SAFE® Sound takes safety and comfort to new dimensions. It also features class-leading comfort and safety systems including the revolutionary MULTIBEAM LED high performance headlamps, Parking Pilot and Park Assist with 360-degree camera.

Following its successful introduction in June last year, Mercedes Benz Malaysia is proud to present the all-new E-Class as a locally assembled model today, taking a further step in the evolution of safety, comfort and performance as well as design and luxury. The new E-Class bears testimony to a proud heritage and presents a confident vision of the luxury automotive masterpiece. 

“The state-of-the-art E-Class sets benchmarks and in the past has repeatedly redefined the standards for the premium segment and the automotive market as a whole. Since its introduction last year, the E-Class has received overwhelming response, making it the best selling CBU introduction model to date. With the new locally assembled E-Class, we mark a new era in locally produced cars and firmly cement our position as the leading premium luxury brand in Malaysia, always pursuing our claim to be the best or nothing,” says Mark Raine, Vice President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia.

The new E-Class shows a muscular front end that boasts a different look for each design and equipment line. The EXCLUSIVE line features the classic Mercedes radiator grille with the star on the bonnet while the AVANTGARDE line is identifiable by the sports radiator grille with a large Mercedes star as its centrepiece. Each of the radiator grille designs lends the E-Class a distinct character – elegant and with an emphasis on status or dynamically elegant – offering a unique degree of diversity that makes each different model stand out. At the rear end, broad shoulders above the rear wheel arches lend the E-Class its unmistakably powerful character. Single-piece tail lights featuring a two-bar design framed by the vehicle body clearly identify the E-Class as a new member of the Mercedes family. The tail lights provide an additional highlight reminiscent of stardust, the Milky Way or the glow of a jet engine. This crystal optic is created by innovative reflector technology with a specially configured surface structure for the tail lights and is making its debut appearance in the new E-Class. 

Next Level Interior Design 

The interior of the new E-Class embodies the synthesis of emotion and intelligence. It includes two brilliant next-generation high resolution displays, each with a wide screen diagonal of 12.3 inches – unique in this segment. Beneath their shared glass cover, the two displays visually conflate into a wide-screen cockpit that seems to be hovering in thin air, creating a central element that emphasises the horizontal orientation of the interior design. As the instrument cluster, this wide-screen cockpit contains a large display with virtual instruments in the direct field of vision of the driver as well as a central display above the centre console. The driver can choose between three different styles to select their preferred look for the wide-screen instrument cluster: "Classic", "Sport" and "Progressive". As the entire cockpit is fully digital, the driver is free to configure the information and views and thus create their own personal cockpit.

The multifunction steering wheel receives unique touch control buttons in the control panels on the left and right. With this, the instrument cluster and multimedia system can be intuitively operated with horizontal and vertical swiping movements of the finger like a smartphone interface, allowing the driver to control the entire infotainment system using finger swipes without having to take their hands off the steering wheel. 

Further controls for the infotainment system are provided in the shape of a Touchpad with Controller in the centre console, which can even recognise handwriting, and the LINGUATRONIC voice control system. There are also direct-access buttons for controlling functions such as the air-conditioning system or – in another first – for convenient activation and deactivation of certain driving assistance systems. 

A new, intelligent graphic design with high-resolution visualisations and animations, together with a simplified logic, further enhances this all-new operating experience. At the same time, the occupants enjoy a sensual interior with spacious architecture, which combines the elegance of the luxury class with sportiness.

Intelligent material design

High-quality materials define the interior style. They include open pore wood as a contemporary interpretation of inlaid wood and a novel metal fabric. The use of authentic materials is continued in the optionally leather-covered doors and the beltline. Another Mercedes hallmark clearly in evidence is the high-quality look and feel created through meticulous attention to detail and craftsmanship. Just as carefully composed are the leather and nappa leather materials and colour concept with various shades of brown, including new attractive colour combinations such as nut brown/black and macchiato beige/brown. 

Lighting atmosphere with 64 colours

The interior lighting makes exclusive use of durable, energy-saving LED technology. The same applies to the enhanced ambient lighting included in the lines. With 64 colours, it offers a host of possibilities for personalisation. It adds touches of light, for example, to the trim parts, central display, front stowage facility on the centre console, handle recesses, door pockets, front and rear footwells, overhead console, and tweeters (if the vehicle is equipped with the Burmester® surround sound system).

Nine-speed automatic transmission

All models available at launch are equipped as standard with the new 9G‑TRONIC nine-speed automatic transmission. It enables fast gear changes and allows low engine revs, which has a particularly beneficial effect on efficiency and noise levels.

Suspension – sporty comfort

The suspension on the new E-Class offers agile driving pleasure on twisting roads as well as the highest level of ride comfort in this segment. All variants come with AGILITY CONTROL suspension with selective damping system and lowering to ensure a well-balanced ride comfort on any road surface.

A DYNAMIC SELECT switch in the cockpit enables the driver to select from four modes: "Comfort", "ECO", "Sport" and "Sport +". The additional "Individual" option allows drivers to configure their vehicle to suit their own preferences.

Next-generation driving assistance systems

Mercedes-Benz's new assistance and safety systems enhance safety, comfort and driver assistance to new levels. Active Brake Assist is fitted as standard. It is able to warn the driver of impending collisions, provide optimum support with emergency braking and if necessary also autonomously apply the brakes. In addition to slower-moving, stopping or stationary vehicles, it can also detect pedestrians crossing the danger zone ahead of the vehicle. Likewise included as standard are ATTENTION ASSIST with adjustable sensitivity, which can warn the driver of inattentiveness and drowsiness. The range of features in the E-Class also includes:

  • PRE-SAFE® system: with reversible measures which are able to protect the occupants in an impending risk of accident, e.g. PRE-SAFE® belt tensioner for driver's and front passenger seats as well as the PRE-SAFE® closing function for the side windows.
  • Active Brake Assist: with situation-dependent braking assistance and autonomous braking function can help to prevent and/or lessen the consequences of accidents with vehicles in front and also with crossing pedestrians.
  • Parking Pilot: The Parking Pilot assists the driver comprehensively in the search for a parking space and can pilot the vehicle into and out of parallel and end-on parking spaces. The reversing camera and the Active Parking Assist PARKTRONIC help to reduce the risk of collisions with obstacles at the front, side and rear of the vehicle. The information gathered by the Parking Pilot, the reversing camera and the Active Parking Assist PARKTRONIC is shown attractively on the multimedia system's display.
  • PRE-SAFE® Sound: this system is based on a human reflex in the inner ear, called the stapedius reflex. PRE-SAFE® Sound emits a short interference signal through the vehicle's sound system if the risk of a collision is detected. This signal can trigger the natural reflex and thus prepare the occupants' ears for the expected sound of the accident, in order to reduce the stress on the occupants.
  • MULTIBEAM LED headlamps: Each with 84 individually controlled high-performance LEDs, automatically illuminate the road with a hitherto unsurpassed, precision-controlled distribution of exceptionally bright light – without dazzling other road users. That's because this grid allows the light distribution of the left and right headlamps to be controlled separately and adapted to the changing situation on the road quickly and dynamically. All functions of the Intelligent Light System in low-beam and high-beam mode can furthermore be depicted purely digitally and without mechanical actuators for the first time, including, as a world first, a purely electronically implemented active light function.

Multifunction Telephony – ideally connected, and not a cable in sight

An all-new infotainment generation is making its debut in the E-Class equipped with COMAND Online. Its highlights, alongside the double display, include the touch-sensitive Touch Controls on the steering wheel and the new, intelligent graphic design of the Multifunction Telephony. It allows mobile phones to be charged and, at the same time, connected to the vehicle's exterior aerial – with absolutely no need for cables or a telephone holder. The wireless, inductive charging system works with all mobile devices that either support the Qi standard or can be upgraded to this standard. The charging pad, built into the stowage facility at the front of the centre console, is compatible with mobile phones with a screen diagonal of up to 15.2 cm (6 inches). When the "NFC" logo is touched, the system connects the mobile phone to the infotainment system and the exterior aerials via Near Field Communication (NFC). Phone calls can then be made via the Bluetooth® hands-free system.

It is also possible to use Apple's smartphone-based infotainment system CarPlay® as well as Google's Android Auto™.

Three-dimensional listening pleasure

Fitted as standard, the Mercedes-Benz-developed Frontbass system in the new E‑Class delivers a unique listening experience. It uses the space in the cross-member and side member of the body structure as a resonance chamber for the bass speakers. The Burmester® surround sound system with 13 high-performance speakers is precisely configured for the vehicle interior to ensure a well-balanced and very dynamic music reproduction that treats the occupants to an impressive listening experience.

Robust yet lightweight bodyshell

An outstandingly stiff body forms the basis for exceptional handling, astonishingly low noise and vibration levels, and a high level of crash safety. To achieve this, the engineers opted for a bodyshell with a far higher proportion of aluminium and ultra-high-strength steel components than its predecessor. The front wings, bonnet, boot lid, and large sections of the front and rear ends are made of sheet or cast aluminium. This lightweight design reduces fuel consumption and makes for tangibly sporty and agile vehicle handling.


The new Mercedes-Benz E-Class engine data at a glance:

E 200 Avantgarde Line
E 250 Avantgarde Line E 250 Exclusive Line
Number of cyl./arrangement
4/in-line, 4 valves per cylinder 
4/in-line, 4 valves per cylinder 4/in-line, 4 valves per cylinder
Displacement (cc) 1991 1991 1991
Rated output
(kW/hp at rpm)
135/184 at 5,500 155/211 at 5,500
155/211 at 5,500
Rated torque (Nm at rpm) 300/1200 – 4000
350/1200 – 4000
350/1200 – 4000
Combined fuel consumption from (l/100 km) 5.9 5.9 5.9
Combined CO2 emissions from (g/km) 132 132 132
Acceleration 0-100 km/h (s) 7.7 6.9 6.9
Top speed (km/h) 240 250 250
Price (OTR w/o Insurance)
*Price is inclusive of GST.
RM 348,888 RM 378,888
RM 383,888