News and Events: Defining Future Mobility with EQ – Mercedes-Benz Malaysia launches new brand for electric mobility

Defining Future Mobility with EQ – Mercedes-Benz Malaysia launches new brand for electric mobility

Defining Future Mobility with EQ – Mercedes-Benz Malaysia launches new brand for electric mobility

  • Mercedes-Benz Malaysia (MBM) introduces EQ – the new brand for electric mobility which stands for “Electric Intelligence”.
  • EQ brand stands as a pioneer of future mobility solutions, relaunching the Mercedes-Benz C 350 e and E 350 e as EQ Power products - precursors to future all-electric vehicles.
  • Mercedes-Benz EQ Power customers to receive complimentary charging cards with free usage for one year.
  • MBM continues to support the nation’s ambition of becoming the regional Energy Efficient Vehicle (EEV) hub as all Mercedes-Benz charging stations are also rebranded as EQ facilities.

 

Kuala Lumpur, 12 April 2018 – “The name EQ is derived from the Mercedes-Benz brand values of emotion and intelligence. It is a rare and proud moment for us that we are able to introduce an all-new brand under the Mercedes-Benz portfolio which includes Mercedes-AMG and Mercedes-Maybach. We believe that the EQ brand will take us forward into the future of mobility with emphasis and innovation in connectivity, autonomous drive capabilities and shared services. With this, we reaffim that Mercedes-Benz is, and always will be, the pioneering brand in the automotive industry as we have been since we invented the automobile over 130 years ago,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner at the EQ brand launch.

 

Following the successful launch of the locally-produced Mercedes-Benz S 400 h flagship limousine and later the Mercedes-Benz E 300 Bluetec hybrid, MBM has recently expanded this unique collection of technology leaders with the Mercedes-Benz C 350 e and E 350 e plug-in hybrid vehicles.

 

Mercedes-Benz Malaysia today announced the introduction of the EQ brand for the local market, an endeavour that brings with it the maiden steps for this exciting new direction in the form of a redesignation of the C 350 e and E 350 e as EQ Power products.

 

EQ Power will pave the way for EQ, a title reserved solely for a range of pure electric vehicles which have been previewed extensively by the Generation EQ concept car introduced at the Paris Motor Show in 2016.

 

“By launching the EQ brand led by our technology leaders and range-topping EQ Power C 350 e and E 350 e plug-in hybrid automobiles, we are able to create something highly emotional. The thrill of immediate acceleration with the sustainability of efficient energy consumption. To us, electric mobility is more than an alternative drivetrain. The EQ brand is our technology calling card for customer-focused electric mobility. It extends beyond the vehicle itself to an ecosystem designed to deliver the best value, convenience and luxury to our customers and fans,” said Mercedes-Benz Malaysia, Sales & Marketing, Vice President, Mark Raine.

 

Following the successful launch of the first Mercedes-Benz branded charging station in Bangsar Shopping Centre, MBM reaffirms its commitment of EEV initiatives in Malaysia with new charging stations in Sunway Pyramid, Pavilion Kuala Lumpur and Desa Park City. Further locations will be announced in the coming future. Similar to the renaming strategy for the C 350 e and E 350 e plug-in hybrids, all current and future charging stations will be rebranded as EQ facilities.

 

Care and customized financing for your EQ Power automobile 

Mercedes-Benz Services Malaysia introduces the EQ Agility Care package for added value and peace-of-mind throughout the ownership experience with your EQ Power C 350 e or EQ Power E 350 e. For an ownership tenure of over three to five years, customers will enjoy scheduled vehicle maintenance and servicing along with an EQ Power charging wallbox packaged with their new EQ Power C 350 e and EQ Power E 350 e over the same period. With this package, the Mercedes-Benz Financial range of products expands further, where customers are able to plan and project plug-in hybrid electric vehicle running costs over time. This leads to greater convenience for customers.