News and Events: Celebrating 50 years of Driving Performance

A line-up of superstars joins the family of thoroughbreds. The Mercedes-AMG 43 series models

A line-up of superstars joins the family of thoroughbreds. The Mercedes-AMG 43 series models

  • From the creators of the 45, 63 and 65 model lines comes Mercedes‑AMG 43, six authentic performance vehicles with a racing DNA of AMG and a thirst for speed. Every car screams “drive me”, because in the AMG family, luxury and performance is key.
  • The AMG-enhanced 3.0l V6 biturbo engine is developed not just to perform but to outperform. It features large turbochargers and sophisticated AMG software to deliver peak performance with high efficiency. All 43 series models are equipped with 9G-TRONIC, the perfect partner for the V6 sports engine.
  • Based on legendary Mercedes-Benz 4MATIC technology, the AMG Performance 4MATIC all-wheel drive system is engineered to preserve the signature AMG feel while making the best use of available torque. It’s a force to be reckoned with.

“The Mercedes-AMG 43 series models are a product of skilled craftsmen, designers and engineers who live to test the limits of Driving Performance. From coupes and limousines to SUVs and roadsters, the power and handling of these vehicle promises authentic sports car performance for Malaysia’s most passionate drivers,” says Mark Raine, Vice President Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia. 

With attention to every technical detail – these models share a special set up of the engine, transmission and suspension, and the exclusive design and equipment delight.

The highlights of our new joining Mercedes-AMG 43 series models at a glance:

  • The performance masterpiece Mercedes-AMG E 43 4MATIC combines exclusivity and comfort with sportiness and performance in unique style. The engine is further uprated to 295 kW (401 hp) and 520 Nm, the 3.0-liter V6 biturbo engine catapults the new Mercedes-AMG E 43 4MATIC from 0 to 100 km/h in just 4.6 seconds.
  • The superior roadster Mercedes-AMG SLC 43 is pure energy. The SLC 43 4MATIC Coupé sets the pace of driving pleasure. The increased performance of the powertrain with instant response behaviour offers pure driving dynamics capable of accelerating from 0-100km/h in 4.7 seconds.
  • As an attractive entry into the world of AMG, the racetrack limousine Mercedes-AMG C 43 4MATIC combines a 270-kW (367-hp) 3.0-litre twin-turbo V6 engine, with a permanent Performance all-wheel-drive system and sophisticated suspension technology adopted from the Mercedes-AMG C 63, capable of accelerating from 0-100km/h in just 4.7 seconds.
  • The new aesthetic racer Mercedes-AMG C 43 4MATIC Coupé never stops challenging as it fulfils the brand promise of 'Driving Performance' in every respect. The 3.0-litre V6 twin-turbo engine provides impressive performance with its 270 kW (367 hp) maximum power and peak torque of 520 newton metres: sprinting from rest to 100 km/h in 4.7 seconds, its speed is electronically limited at 250 km/h.
  • The mid-size SUV model series gains a particularly dynamic addition in the form of the new Mercedes-AMG GLC 43 4MATIC. The autonomous design is enhanced with silver chrome coloured and high-gloss black features. It builds on the AMG Exterior line.
  • The Mercedes-AMG GLC 43 4MATIC Coupé combines a sporty, elegant design with the brand's hallmark Driving Performance and the advantages of an SUV in terms of seating position, interior flexibility and also traction off the beaten track.

One engine: V6 biturbo tuned for performance

The 3.0-litre V6 biturbo engine has been designed for performance by the AMG experts: thanks to the increased charge pressure. It has a power output of 270 kW (367 hp) and 520 Nm. A modified engine control system and the spontaneously responding turbocharges make the high-tech power plant extremely high-spirited, capable of sprinting from 0-100 between 4.6 – 4.9 seconds. Visually, the red aluminium inserts in the engine cover are an identifying feature with a specific badge for the 43 series models. The E 43 4MATIC is further uprated to 295kW (401hp).

Shorter shift times with 9G-TRONIC

All 43 series models are equipped with 9G-TRONIC, the perfect partner for the V6 sports engine allowing multiple downshifts for fast sprints and an emotional double declutching function in “Sport” and “Sport Plus”. The speed briefly revs up to 2000 rpm in “Sports Plus” driving range as the idle speed is also raised. The manual mode has an even sportier response – and the transmission does not automatically shift up on the rpm limiter. With the efficient coasting function on “Eco” programme, the vehicle uses its own kinetic energy.  

AMG RIDE CONTROL sports suspension setup and sports steering 

The AMG RIDE CONTROL sports suspension with AMG-specific axle components features continuous damping adjustment which can be set to 3 damping levels – “Comfort”, “Sport” and “Sport Plus” – with a button in the centre console. This allows a huge spread between a sporty driving experience and a high level of comfort. In addition, with the AMG sports suspension based on  AIR BODY CONTROL (GLC 43 Coupé 4MATIC, E 43 4MATIC), different height levels can be set. The AMG Handling Package with  AMG rear axle differential lock is available in the SLC 43 for improved traction in all driving situations.  

With its constant, very direct ratios the AMG speed-sensitive sports steering provides for agile cornering. At the same time the steering power assistance adjusts to the DYNAMIC SELECT driving programmes in two characteristics (“Comfort” and “Sport”). 

4MATIC Drive for optimum traction

The standard all-wheel drive AMG Performance 4MATIC (except on the SLC 43) is characterised by the rear-biased torque distribution of 31% on the front axle to 69% on the rear axle. This design provides for enhanced driving dynamics, higher lateral acceleration on the road and improved traction when accelerating. The noticeable effect: cornering performance improves, the vehicle feels like it is driving on rails.

An AMG sound experience

The engine sound defines the AMG experience. The selected driving programme (DYNAMIC SELECT), the engine speed and the load influence the sound characteristics. In “Sport Plus” mode in particular the double- declutching has a thrilling sound and brings a motor racing spirit to everyday driving. Conversely, in “Eco” or “Comfort” cold starts are markedly quieter.

The performance masterpiece: Mercedes-AMG E 43 4MATIC

The E 43 4MATIC combines exclusivity and comfort with sportiness and performance in unique style. The engine is further uprated to 295 kW (401 hp) and 520 Nm, the 3.0-liter V6 biturbo engine catapults the new Mercedes-AMG E 43 4MATIC from 0 to 100 km/h in just 4.6 seconds.

The AMG sports suspension on the basis of AIR BODY CONTROL also intelligently adjusts the damping of the wheels to the prevailing driving situation – anywhere between comfortable and sporty, according to your preference offering you a constant dynamic drive and a high degree of flexibility. 

The side view is dominated by high-sheen 20-inch AMG five-spoke light-alloy wheels painted in high-gloss black. The rear end also features characteristic highlights, with two chrome-plated quad-flow exhaust tailpipes conveying a particularly sporty aesthetic. The rear apron trim in diffusor look comes in silver chrome, while the standard-specification spoiler lip on the boot lid is painted in the body colour.

The interior of the new E 43 4MATIC is a masterpiece on its own, characterised by high-quality materials and sporty elegance. The instrument panel, in AMG Nappa leather, black with red contrasting topstitching, emphasize the exclusive nature of the interior, in terms of both visual and tactile appeal.

The superior roadster: Mercedes-AMG SLC 43

The Mercedes-AMG SLC 43 is pure energy. The SLC 43 4MATIC Coupé sets the pace of driving pleasure. The increased performance of the powertrain with instant response behaviour offers pure driving dynamics capable of accelerating from 0-100km/h in 4.7 seconds.

The Mercedes-AMG SLC 43 is a stunning display of AMG styling, which promises pure driving pleasure. Long hood and a passenger compartment repositioned far to the rear – the Mercedes-AMG SLC 43 shows characteristic race car attributes. In the front, the steep radiator front with diamond grille, front splitter in silver-chrome and front spoiler in A-wing design reflects the expressive AMG styling.

The Mercedes-AMG SLC 43's vario-roof combines open-top driving pleasure with uncompromised comfort in poor weather. Operating the electrohydraulic roof is now even more straightforward. If the vehicle has to move off while the roof is opening or closing, the process which was started when at a standstill can be continued up to a speed of approx. 40 km/h. Another new feature is the semi-automatic boot separator in conjunction with the vario-roof convenience feature or KEYLESS-GO: if the separator is in the upper position for increased boot capacity, it automatically moves down when the roof is opened. 

A feature that continues to be unique to the SLC, including the Mercedes-AMG SLC 43 is the panoramic vario-roof with MAGIC SKY CONTROL, this glass roof is lightened or darkened at the touch of a button. This means that it provides an open-air feeling at any time, but when required gives welcome shade under hot sun. The interior shows the same stylistic continuity as the exterior of the Mercedes-AMG SLC 43. Every detail conveys functionality, aesthetics and enjoyment.

The racetrack limousine: Mercedes-AMG C 43 4MATIC

As an attractive entry into the world of AMG, the C 43 4MATIC combines a 270-kW (367-hp) 3.0-litre twin-turbo V6 engine, with a permanent Performance all-wheel-drive system and sophisticated suspension technology adopted from the Mercedes-AMG C 63, capable of accelerating from 0-100km/h in just 4.7 seconds.

Characteristic features of the sporty, striking exterior design include detachable body parts and trim in silver chrome, matt iridium silver and high-gloss black as well as the two tailpipe trim elements in a twin-tailpipe design.

The sporty, striking exterior design of the Mercedes-AMG C 43 4MATIC is based on the AMG Line exterior and is augmented with specific features. These include the diamond radiator grille with pins in chrome with "AMG" lettering, the "BITURBO 4MATIC" badge on the front wings and the two tailpipe trim elements in a twin-tailpipe design plus silver chrome-coloured and high-gloss black detachable body parts and trim. The AMG spoiler lip on the boot is the same as the one on the AMG Performance model. 19-inch AMG 5-spoke light-alloy wheels painted in high-gloss black with a high-sheen finish round off the design visually.

The interior greets the driver with an authentic sports car atmosphere, with multifunction sports steering wheel with flattened bottom section, sports seats with enhanced lateral support and an exclusive AMG instrument cluster with AMG menu. The seat covers, door centre panels and also the upper part of the dashboard and beltlines are finished with red topstitching, a feature which is typical of the 43-series models.

The aesthetic racer: Mercedes-AMG C 43 4MATIC Coupé

The new C 43 4MATIC Coupé never stops challenging as it fulfils the brand promise of 'Driving Performance' in every respect. The 3.0-litre V6 twin-turbo engine provides impressive performance with its 270 kW (367 hp) maximum power and peak torque of 520 newton metres: sprinting from rest to 100 km/h in 4.7 seconds, its speed is electronically limited at 250 km/h.

The Mercedes-AMG C 43 4MATIC Coupé is outstandingly sporty in appearance, making it instantly recognisable as a member of the AMG family. Characteristic features include the distinctive AMG styling as well as the specific light-alloy wheels. They underscore the brand's progressive nature and performance. The engine cover with red aluminium insert accentuates the strengths of the new biturbo six-cylinder engine.

The AMG styling includes the front apron with sporty distinctive air intakes, diamond meshes, silver chrome trim, as well as the rear apron with matt iridium silver diffuser insert. The diamond radiator grille features chrome-plated pins, a louvre in high-gloss black and the AMG lettering. Down below, the silver chrome front splitter ensures an optimal flow of air to the cooling modules.

Additional highlights include the black exterior mirror housings, the high-gloss black waistline trim strip and window frame, as well as the two chrome-plated tailpipes with centre divider. Further striking features come courtesy of the new "BITURBO – 4MATIC" lettering on the front wings and the "AMG" (left) and "C 43" (right) lettering on the boot lid.

The sports SUV: Mercedes-AMG GLC 43 4MATIC

The mid-size SUV model series gains a particularly dynamic addition in the form of the new Mercedes-AMG GLC 43 4MATIC. The autonomous design is enhanced with silver chrome coloured and high-gloss black features. It builds on the AMG Exterior line. The diamond radiator grille features chrome-plated pins, a louvre in high-gloss black with inserts in high-gloss chrome and the AMG lettering.  The sportily distinctive air intakes in the AMG front apron feature fins in silver chrome. Down below, the silver chrome front splitter ensures an optimal flow of air to the cooling modules. 

High-gloss black-painted, high-sheen 21-inch AMG 5-twin-spoke light-alloy wheels dominate the side view. There are also high-gloss black door mirror caps and the silver-coloured "BITURBO 4MATIC" lettering on the front wings. The tail end also sports characteristic highlights and exudes sporty, aesthetic appeal with two four-pipe chromed tailpipe trims. With Night Package, striking design elements in black underscore the sporty, expressive character of the vehicle.

The powerful statement: Mercedes-AMG GLC 43 4MATIC Coupé

The Mercedes-AMG GLC 43 4MATIC Coupé combines a sporty, elegant design with the brand's hallmark Driving Performance and the advantages of an SUV in terms of seating position, interior flexibility and also traction off the beaten track.

A significant contribution is also made here by the independent sports suspension based on the multi-chamber air suspension system AIR BODY CONTROL with adaptive damping adjustment. The front view of the GLC 43 4MATIC Coupé reveals its independent character, with the diamond radiator grille with chrome pins and a louvre in high-gloss black with insert in high-gloss chrome and AMG lettering in high-gloss chrome. The sportily distinctive air intakes in the AMG front apron feature fins in silver chrome. Down below, the silver chrome front splitter ensures an optimal flow of air to the cooling modules.

Compared with the GLC 43 4MATIC, the A-pillar features a flatter slope angle. The squat greenhouse blends in seamlessly with the side of the vehicle to emphasise the coupé silhouette. The interplay between high beltline and wide shoulders results in proportions that lend the GLC Coupé its dynamic looks. 

High-gloss black-painted, high-sheen 21-inch AMG 5-twin-spoke light-alloy wheels dominate the side view. With striking design elements in black, the AMG Night package underscores the already sporty, expressive character of the vehicle. In addition to the simulated front underguard and trim on the AMG rear apron in high-gloss black, other highlights include heat-insulating dark-tinted glass starting from the B-pillar and the black chrome-plated tailpipe trim elements.

Celebrating 50 years of AMG

AMG – these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and highly dynamic driving pleasure. In 2017, the company founded by Hans-Werner Aufrecht and Erhard Melcher is celebrating its 50th anniversary. In the course of this half-century, Mercedes-AMG has recorded numerous successes in motor sport and through the development of unique road-going vehicles, thereby repeatedly underlining its position as a highly successful sports car and performance brand – and today this is truer than ever. Today, as a wholly owned subsidiary of Daimler AG, the Affalterbach-based company represents the sporting spearhead of the Group. 

In this anniversary year, with an eye to the future, Mercedes-AMG will carry on the exceptional success story of what began as a two-man company. For each of the now around 1500 employees, the focus will be on the brand promise of "Driving Performance", which unites the core strengths of AMG: cutting-edge technology and a passion for dynamic, emotively appealing products. The company from Affalterbach stands worldwide for outstanding engine expertise, which includes not only development, but also the "one man, one engine" philosophy, which means that each engine is, so to speak, hand-crafted by one engine builder. With almost 100,000 units delivered in 2016, i.e. over 40 percent growth, and the biggest strategic model initiative in the company's history, AMG heads into this anniversary year with record figures under its belt.