Events & Launches


Mercedes-Benz Malaysia Commemorates Outstanding Dealerships with Dealer of the Year 2021 Awards. 

5 April 2022

KUALA LUMPUR. Pushing the boundaries in automotive excellence and innovation with an acute focus on customer-centricity is the heart of Mercedes-Benz Malaysia’s brand philosophy. The three-point star automaker celebrated its dealer network through the ‘Dealer of The Year’ awards to commemorate the customer centricity success amongst dealers for their operational excellence and unwavering commitment in delivering the Best Customer Experience in 2021.

Events & Launches


Mercedes-Benz Malaysia Commemorates Outstanding Dealerships with Dealer of the Year 2021 Awards. 

5 April 2022

KUALA LUMPUR. Pushing the boundaries in automotive excellence and innovation with an acute focus on customer-centricity is the heart of Mercedes-Benz Malaysia’s brand philosophy. The three-point star automaker celebrated its dealer network through the ‘Dealer of The Year’ awards to commemorate the customer centricity success amongst dealers for their operational excellence and unwavering commitment in delivering the Best Customer Experience in 2021.

Sagree Sardien, President & CEO, Mercedes-Benz Malaysia (4th from the left), presenting the most coveted Dealer of the Year Awards 2021 to Thomas Tok, CEO, Cycle & Carriage (6th from the left) and his team.

Sagree Sardien, President & CEO, Mercedes-Benz Malaysia (4th from the left), presenting the most coveted Dealer of the Year Awards 2021 to Thomas Tok, CEO, Cycle & Carriage (6th from the left) and his team.

Mercedes-Benz Malaysia hosted its annual Dealer of the Year awards for the fifth year to celebrate the most successful dealerships and recognize their unwavering commitments in delivering the Best Customer Experience last year.

 

Cycle & Carriage Johor Bahru emerged as Dealer of the Year 2021 as the Autohaus excelled across all categories in sales, customer services, and financial services nationwide.

 

Ms Sagree Sardien, President and CEO of Mercedes-Benz Malaysia said, “Automotive excellence goes beyond just producing the world’s most desirable vehicles. For us at Mercedes-Benz, it also encompasses delivering a luxurious customer journey and experience. We thank our dealer partners for their continued dedication and commitment towards elevating the brand’s presence and our customers experience in Malaysia this past year. Together, we look forward to accelerating our retail customer experience to the next level.”

 

Mercedes-Benz Malaysia presented a total of seven awards - Best in Financial Services, Best in Business Excellence, Best in Customer Services, Best in Sales, Best in Customer Satisfaction Index (CSI) 5 Star Rated, Most Improved Dealer, and the most coveted award - The Dealer of the Year 2021.

Sagree Sardien - President & CEO, Mercedes-Benz Malaysia, Wilson Wong - Dealer Principal, Hap Seng Star (Kuala Lumpur), Voon Jong Wen - Sales Manager, Hap Seng Star (Kuala Lumpur), JC Yap - General Manager, Network Development SEA II, Mercedes-Benz Malaysia

From left to right: Sagree Sardien - President & CEO, Mercedes-Benz Malaysia, Wilson Wong - Dealer Principal, Hap Seng Star (Kuala Lumpur), Voon Jong Wen - Sales Manager, Hap Seng Star (Kuala Lumpur), JC Yap - General Manager, Network Development SEA II, Mercedes-Benz Malaysia

From Left to Right: Sagree Sardien - President & CEO, Mercedes-Benz Malaysia, Goh Chuan Kiong - Managing Director, Asbenz Motors, Elvin Poo - Assistant Sales Manager, Asbenz Motors, Emily Lek - General Manager, Mercedes-Benz Cars Sales, Mercedes-Benz Malaysia

From left to right: Sagree Sardien - President & CEO, Mercedes-Benz Malaysia, Goh Chuan Kiong - Managing Director, Asbenz Motors, Elvin Poo - Assistant Sales Manager, Asbenz Motors, Emily Lek - General Manager, Mercedes-Benz Cars Sales, Mercedes-Benz Malaysia

From left to right: Er Chin Chou - Senior Manager, After Sales, BR JayaChee Eng Keang - General Manager, Customer Services SEA II, Mercedes-Benz Malaysia, Lee Chee Hong - Managing Director, BR Jaya, Mohd Fauzi Bin Omar - After Sales Manager, BR Jaya, Rudy Chew - General Manager, Parts Sales & Marketing, Mercedes-Benz Malaysia

From left to right: Er Chin Chou - Senior Manager, After Sales, BR JayaChee Eng Keang - General Manager, Customer Services SEA II, Mercedes-Benz Malaysia, Lee Chee Hong - Managing Director, BR Jaya, Mohd Fauzi Bin Omar - After Sales Manager, BR Jaya, Rudy Chew - General Manager, Parts Sales & Marketing, Mercedes-Benz Malaysia

From left to right: Chee Eng Keang - General Manager, Customer Services SEA II, Mercedes-Benz Malaysia, Darren Lau - Dealer Principal, Hap Seng Star (Melaka), Seo Thoong Huern - Sales Manager, Hap Seng Star (Melaka), JC Yap - General Manager, Network Development SEA II, Mercedes-Benz Malaysia

From left to right: Chee Eng Keang - General Manager, Customer Services SEA II, Mercedes-Benz Malaysia, Darren Lau - Dealer Principal, Hap Seng Star (Melaka), Seo Thoong Huern - Sales Manager, Hap Seng Star (Melaka), JC Yap - General Manager, Network Development SEA II, Mercedes-Benz Malaysia

From left to right: Rene Neumann - Vice President and CFO, Mercedes-Benz Malaysia, Yeap Cheng Wooi - Dealer Principal, Cycle & Carriage (Glenmarie), Lee Yew Cheong - After Sales Manager, Cycle & Carriage (Glenmarie), JC Yap - General Manager, Network Development SEA II, Mercedes-Benz Malaysia

From left to right: Rene Neumann - Vice President and CFO, Mercedes-Benz Malaysia, Yeap Cheng Wooi - Dealer Principal, Cycle & Carriage (Glenmarie), Lee Yew Cheong - After Sales Manager, Cycle & Carriage (Glenmarie), JC Yap - General Manager, Network Development SEA II, Mercedes-Benz Malaysia

From left to right: Anamika Talwar - Managing Director, Mercedes-Benz Services Malaysia, Jonathan Loke - Sales Manager, Hap Seng Star (Kinrara), Choy Wei Chieh - Dealer Principal, Hap Seng Star (Kinrara), Paul Wong - Head of Sales & Marketing, Mercedes-Benz Services Malaysia

From left to right: Anamika Talwar - Managing Director, Mercedes-Benz Services Malaysia, Jonathan Loke - Sales Manager, Hap Seng Star (Kinrara), Choy Wei Chieh - Dealer Principal, Hap Seng Star (Kinrara), Paul Wong - Head of Sales & Marketing, Mercedes-Benz Services Malaysia

Hap Seng Star Kinrara were the category winner for Best in Financial Services, while the Best in Business Excellence was taken home by Cycle & Carriage Glenmarie. Meanwhile, BR Jaya won the category for Best in Customer Services while the winner for Best in Sales was awarded to Asbenz Motors. The 5-star rated Best in Customer Satisfaction Index (CSI), was bagged by Hap Seng Star Melaka, and the Most Improved Dealer went to Hap Seng Star Kuala Lumpur.

 

The highlight of the evening was the Mercedes-Benz Malaysia Dealer of the Year 2021 award, which was presented to Cycle & Carriage Johor Bahru as the dealership excelled in all angles of the business to achieve the highest overall score.

 

Mr Thomas Tok, CEO of Cycle & Carriage Bintang Berhad said, “Cycle & Carriage has always been committed to delivering Exceptional Journeys to our customers and we are extremely proud of Cycle & Carriage Johor Bahru for being recognised as the Mercedes-Benz Malaysia Dealer of the Year 2021. This is a testament of our continuous commitment in providing the best-in-class retail and after-sales experience to all Mercedes-Benz owners and fans across all our 11 locations.”

 

Mercedes-Benz Malaysia has the largest network in the premium vehicle segment with 31 authorised dealerships nationwide to provide the best customer experience, while delivering the best products throughout a customer’s journey.