As the Augusta National Golf Club announced at the end of April
Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginning at the 2014 Tournament. Already an International Partner of the Masters since 2008, Mercedes-Benz will now become a Global Sponsor, joining AT&T and IBM
"The Masters is the most prestigious golf tournament in the world. It is a great honour for Mercedes-Benz to now be associated with the Masters Tournament as one of the three Global Sponsors", says Dr Joachim Schmidt, Executive Vice President, Sales and Marketing, Mercedes-Benz Cars.
"The partnership with the Masters Tournament has proven to be the perfect match for us since 2008. Both brands have long-standing traditions and are connected by the passion for perfection."