Mercedes-Benz Malaysia cemented its leadership position in the luxury automotive passenger car segment, with an all-time high sales record in 1H2015. Logging 5,163 units in passenger car sales, Mercedes-Benz Malaysia saw a 53 per cent growth from 3,366 units during the same period in 2014.
Speaking at its 1H2015 performance briefing, Mercedes-Benz Malaysia President and CEO, Roland Folger said, “The success we have experienced in a short six months speaks for itself. The market loves our new models, and we thank our customers for their support which is a testament and validation of our continued success into the business we have in Malaysia. As we further strengthen our network, our focus remains providing the best, be it in the quality of our vehicles, or customer service.”
During 1H2015, the locally produced C-, E-, and S-Class models showed the most growth, with sales increasing by 62 per cent to 3,787 units. The E-Class, leading the pack for Mercedes-Benz Malaysia’s bread-and-butter models, registered 1,967 units. Demonstrating tremendous growth, the E-Class performance was a 41 per cent increase from the first half of 2014.
The C-Class maintained its strong growth momentum, especially after being crowned ‘Car Of The Year’ in April 2015. Registered sales totaled 1,104 units, a 38 per cent increase from 1H2014.
Another strong growth driver has been the S-Class. As the first fully-assembled luxury hybrid vehicle in Malaysia, the S-Class continued its upward trend to record a 419 per cent increase to 719 units. Sales during the 1H2015 period alone equaled that of S-Class sales from 2004 to 2006.