Mercedes-Benz Malaysia continues its recording-breaking sales run, further strengthening its position as the leading premium brand in the Malaysian market. Following the successful first four months of 2015, Mercedes-Benz Malaysia today announced yet another record month for passenger cars, registering 1,143 units in May, an improvement of more than 100% from the 544 units registered during the same period last year.
“Mercedes-Benz Malaysia is on the road to success. We have had an exceptional start to 2015 with sound performance in all type classes, and the figures recorded are a direct result of our aggressive market strategy. As we further strengthen our leadership position in the luxury segment, our number one priority remains our customers’ satisfaction. Just as we continue to produce quality luxury passenger cars, we are focused on exceeding customer expectations,” said Mercedes-Benz Malaysia President and CEO, Roland Folger.
The luxury marque passenger car sales were spearheaded namely by the C-, E- and S-Class models recording a total of 888 units in May. Main contributors to this figure were the strong sales of the E300 BlueTEC Hybrid which was launched in January 2015; the C200 and S400L Hybrid.
The Compact Car family, comprising the new A-, and B-Class, CLA and GLA models, posted total May sales of 254 units. Sales were led by the continued success of the A-Class. Currently the compact cars are touring the country as part of the Mercedes-Benz Malaysia Urban Hunting Campaign.
Mercedes-Benz Malaysia’s record sales in May was preceded by positive sales from January to April 2015. During the first quarter, Mercedes-Benz Malaysia delivered a total of 1,886 units, followed by 932 units in April.