Kuala Lumpur, 15 November 2010 - After 4 years on the local scene, Mercedes-Benz is back with the new-generation R-Class. A completely redesigned front section in particular enhances the overall look of this model, with styling cues taken from Mercedes-Benz saloon and SUV models. The interior of the "twenty-ten" model year R-Class complements this fresh exterior, combining as it does the good use of space found in the latest MPV models with the comfort, high-class appeal and prestige of classic Mercedes-Benz luxury-class saloons. At the same time this latest generation retains the interior versatility of its predecessor, whilst also benefiting from the robustness and comfort it draws from the Mercedes-Benz SUVs.

The latest generation of R 300 L features a new, self-assured appearance. The overall impression is determined by an integrity of design that encapsulates the unique personality of this highly versatile vehicle. The focus of the designers was the completely revised front section which, by emphasising the width and making use of a horizontally structured bonnet, affords the entire vehicle a look which is as harmonious as it is powerfully dynamic. As well as the bonnet, the vehicle's wings, radiator grille and surround, headlamps and bumpers with chrome underguard have all been completely redesigned. A chrome insert with integrated LED daytime driving lights in conjunction with bi-xenon headlamps is available to enhance the look of the R-Class even further.

The side view features coupé-like lines - a pleasant contrast to conventional MPVs - and is characterised by the modified exterior mirror housings and the wheel design. The design idiom of the front is continued consistently through to the rear section which, with its new bumper covering, modified tail lamps and integrated tailpipe trim, has also been given an accentuated wide look.

Particularly where seating variations are concerned, the interior of the new R 300 L offers a great deal of scope: in its standard version this saloon designed for relaxed, safe touring has a seven-seater configuration. The front seats are fully electrically adjustable with memory as standard.

There also reveals another benefit in the form of its large, versatile luggage compartment: in the long wheelbase versions the luggage compartment holds up to 2385 litres. The EASY PACK tailgate, which can be operated remotely by means of a switch or key, also makes access to the luggage compartment easier. As such the R 300 L offers the most variable and spacious vehicle in the entire Mercedes-Benz passenger car product range.

The bright, classic interior - which seems even more spacious when fitted with the sunroof - makes use of new materials and colour combinations to enhance the high-class appeal and quality of this luxury tourer. At the same time they underline the sense of wellbeing inside the vehicle which is so typical of a Mercedes-Benz.

The R 300 L is equipped with the latest-generation of the innovative 7G-TRONIC automatic transmission. This seven-speed transmission now has new bearings and couplings, operates with different oil pressures and uses a low-friction oil. These measures reduce friction and churning losses, thereby improving efficiency. The new torque converter with slip-reduced lockup clutch likewise improves efficiency and aids fuel economy. In addition, standstill decoupling lowers fuel consumption. This technical feature reduces transmission input torque in "D" when the car is at rest, for example at traffic lights. This lowers the stress on the engine, making for lower fuel consumption, better vehicle acoustics and smoother idling. The slip-controlled clutch is engaged as soon as the driver releases the operating brake, ensuring no delay when the vehicle moves off.

It boasts of numerous features as standard which help to make travelling both on long journeys as well as on short urban trips even safer and more relaxed. These features include the unique anticipatory occupant protection system PRE-SAFE®, a complete restraint system with eight airbags, crash-active NECK-PRO head restraints, a tyre pressure loss warning system and bi-xenon headlamps with dynamic range adjustment. Safety is also enhanced thanks to high-performance telematics systems such as the navigation system COMAND APS with LINGUATRONIC voice control.

In addition to the existing range of active and passive safety technologies; Blind Spot Assist makes a major contribution to accident prevention in the new-generation R-Class.

First introduced in the S-Class in 2007, this system warns the driver once it recognizes that a lane-change is too dangerous. The Blind Spot Assist system consists of short-range radars housed on both sides of the rear bumpers monitor the areas directly alongside and behind the car.

This process determines if there is another vehicle in the next lane – in the so-called blind spot. In such situations, the system informs the driver by illuminating a red warning symbol in the lens of the exterior mirror. If the driver fails to see this warning and indicates to change lanes, a warning signal sounds as well.

The THERMOTRONIC luxurious automatic climate control system is fitted with a combination filter to further reduce pollutants which may be contained in the outside air entering the vehicle and a separate rear air conditioning. The spacious glove compartment now comes with a media interface connection for external audio or entertainment devices.

Besides, the R 300 L provides a variety of assistant systems which push ride comfort and safety to the highest level and underpin the vehicle's leading position in this market segment. The AIRMATIC air suspension with the Adaptive Damping System (ADS) cushion occupants from most bad roads. The Blind Spot Assist makes changing lanes significantly safer. PARKTRONIC together with the reverse camera provides for smooth, easy parking or manoeuvring in tight spots. As soon as the driver engages "R" gear, the image from the camera is shown on the high-resolution COMAND APS display.

Rear passengers, meanwhile, can enjoy their own entertainment programme using thanks to the rear seat entertainment system with two 8-inch LCD screens.

The R 300 L will be available in two versions. Potential customers could choose either the 18-inch 10-spoke alloy wheels or opt for the much sportier version with the 20-inch 5-spoke AMG alloy wheels. Both versions are priced at RM 470,888.00 and RM 478,888.00 respectively.