Kuala Lumpur, 22 June 2010: The much awaited MercedesTrophy Finals was held on June 17, 2010 at the Saujana Golf & Country Club. Following eight challenging Qualifying Rounds, a total of 70 finalist out of 800 Mercedes-Benz owners showed their mettle on the fairway to clinch the top placing for Category A, B, C and D in the Malaysian Final on 17 June 2010.

The top two winners in each handicap categories for Men’s Categories (A, B & C) and the winner for the Women’s category (D) were all geared up with powered swings at the Malaysian Selection and will qualify for all expenses paid trip to the Asian Final at Sanctuary Cove, Australia from 18 – 20 August 2010. The winner of each handicap category at the Asian Final will qualify for the World Final in Stuttgart, Germany from 23 – 28 September 2010.

Celebrating its 20th anniversary, the MercedesTrophy event was well received by many avid golfers. Due to overwhelming response from Mercedes-Benz owners, this year’s competition was increased and extended to eight qualifying rounds. Coupled to this, there were many other attractive prizes given out by the event’s lifestyle partners who shared the vision to make MercedesTrophy the number one golf event in the country. All participants in the respective qualifying rounds received a special limited edition Mercedes-Benz Crestlink Golf Bag. During the MercedesTrophy Finals, a special lucky draw saw Mr Paul Tan walked away with an EPOS Collection Emotion Chrono Watch worth RM12,000, courtesy of EPOS. These event lifestyle partners included Crestlink, Callaway, Epos, 100 Plus, Heineken as well as Mercedes-Benz’s media partner - The Edge and Golf Digest.

A total of this international series is played worldwide in a three stage system  the Malaysian Final, the Asian Final and the World Final. The series starts with invitation tournaments at a local level where Mercedes-Benz owners can qualify for the national final of the country in question or subsequently the regional final. The climax of the series is then the world final, which for years has been held traditionally in and around Stuttgart, Germany  the birthplace of the motorcar, where both the best individual players and the best team are decided during a three-day tournament. The World Final itself is not only a sports highlight but it also captivates people with its unique atmosphere.

The international character of the MercedesTrophy can be seen in its wide range of participants as every year finalists from 30 different nations travel to Stuttgart for the World Final.

For over 20 years, the brand with the star has been holding a series of customer-invitation-only tournaments for men and women with the MercedesTrophy, which is currently enjoyed by over 55,000 players in 50 countries. The qualifiers alone are a highlight in the tournament calendar for amateurs,” said Peter Honegg, President and CEO, Mercedes-Benz Malaysia Sdn. Bhd.


“This "lifestyle brand experience" is an ideal platform which enables the brand to be experienced by customer and potential customers in an emotional manner and in an exclusive environment. Most of our associates and customers lead busy lives so golf provides a great opportunity to catch a few moments with them beyond the office. Here at Mercedes-Benz, we try to provide our customers with the most benefits possible and the best quality with our products,” said Mr Honegg.