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Multi-Million Ringgit Deal Inked

For 200 Mercedes-Benz Fire-Fighting Trucks

DaimlerChrysler Malaysia recently sealed a deal to deliver 200 units of the Mercedes-Benz Atego trucks, complete with fittings and accessories, to CME Edaran Sdn. Bhd., the company awarded with a contract by the Fire and Rescue Services department (RFSD).

Involved in the designing and manufacturing of various types of fire-fighting equipment since 1985, CME Edaran Sdn. Bhd. is a comprehensive solutions provider of fire-fighting and fire safety equipments such as fire-fighting vehicles, fire engines, specialist vehicles, airport crash tenders, hazmat vehicles, aerial access ladders, cranes, fuel transfer vehicles including refuellers, riot control vehicles, fire-fighting and rescue equipment, and fixed installations. The company is a registered vendor with the Ministry of Finance, Malaysia, Malaysia Airports Berhad and various oil and gas companies in Malaysia.

“Our company is involved in critical fields, therefore we make it a duty to keep forging ahead to stay on the cutting edge of fire rescue technologies. Potential disasters grow in magnitude in tandem with growth of the nation, thus it is imperative that CME is able to provide the equipment needed to control, if not to advert the disasters. I think the Mercedes-Benz Atego is the ideal vehicle for the job,” said Ding Cho Hee, Chief Executive Officer of CME Edaran Sdn. Bhd.

"As a leading supplier of fire-fighting equipments in Malaysia, we need agile trucks that offer sufficient payload, short setup times, and excellent reliability. The Mercedes-Benz Atego ticks all of these boxes and its moderate running costs make it the most economical vehicle for our particular needs, in this case, to expand the current fleet in the Malaysia’s Fire and Rescue Department for the Ninth Malaysia Plans," added Ding.

With strong strategic networking combined with advanced innovation and technology, DaimlerChrysler Malaysia has established itself as a key player in the industry with its range of Mercedes-Benz Trucks, and is optimistic of further growth and expansion in the local logistics industry.
“One of the main driving forces behind the Mercedes-Benz Atego's success has been and remains its outstanding versatility, since it is designed for short-radius distribution like no other truck. Further contributing factors include its ability to be optimised for a wide range of different industries, the sheer wealth of powertrain configurations and load-carrying capacities on offer and the ease, with which, different bodies can be fitted. Thus, we are able to offer special equipment for specific customer requirements such as CME’s specifications,” said Florian Mueller, Vice President of Sales and Marketing, DaimlerChrysler Malaysia Sdn. Bhd.

When launched in 1998, the Mercedes-Benz Atego immediately set new standards in terms of overall vehicle concept, ride comfort, and vehicle handling. Further improvements followed and power was increased by the four- and six-cylinder in-line engines from the 900 series, with a displacement of 4.25, 4.8 or 6.37 litres and an output of between 90 and 205 kW (122 and 279 hp). Furthermore, the cabs now feature a new design both inside and out, including a crew cabin option.

Advanced technology ranging from the chassis and the major units to practical technical features and longer service intervals add up to improved transport capacity and greater economy. The redesigned cabs with the striking radiator grille now present a uniform design signature across all the Mercedes-Benz truck series. The interior is among the outstanding features of the Mercedes-Benz Atego – the seats, interior linings, and ventilation ensures a purpose-designed workplace and a high level of ride comfort.

The wide range of available cabs reflects the very varied operating profile. More safety during freight operations is provided by clear glass headlamps, mirror systems which drastically reduce the blind spot, an innovative working spotlamp as a manoeuvring aid, and other high-tech and innovative solutions.